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Time Warner, Warner Bros. & DC Entertainment Launch: We Can Be Heroes

Submitted by: Aman Singh

Posted: Jan 23, 2012 – 07:17 PM EST

Tags: cause marketing, philanthropy, csr, africa, humanitarian crisis


CSRwire was on location to bring you an exclusive interview with Warner Brothers CEO and Chairman Barry Meyer on the company's latest cause marketing campaign We Can Be Heroes, launched in collaboration with DC Entertainment, Time Warner and three nonprofits [Save the Children, Mercy Corps, International Rescue Committee] to eradicate hunger from the Horn of Africa today.

First, an introduction:

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