December 06, 2019 The Corporate Social Responsibility Newswire

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How Doing the Right Thing Can Inspire Employees and Build Customer Loyalty

Creating a business culture focused on giving back has an effect on employees and consumers.

Submitted by: Eileen Howard Boone

Posted: Dec 16, 2016 – 06:00 AM EST

Series: Putting Health in Action

Tags: employee retention, customer loyalty


In today’s competitive landscape, brands need to be purpose-driven if they want to outperform their competitors and increase their bottom line. The same rule applies if they want to keep their employees happy and their customers loyal.

By maximizing partnerships with non-profit organizations, companies can create opportunities that allow their employees and customers to also play an important role in the company’s purpose.

Here are some ways non-profit partnerships can pay off for both employees and customers:  

Employee benefits:

  • Doing Good Improves Overall Happiness: According to a United Health Group study, U.S. adults who volunteer report that they feel better, both physically and emotionally, than adults who do not volunteer. At CVS Health, we’ve seen this firsthand with our colleagues who are passionate about our purpose of helping people on their path to better health and are always looking for ways to get involved in our philanthropic efforts. We take this a step further by providing even more support to the causes our colleagues care about with the company’s Volunteer Challenge grant program. These grants are awarded directly to the organization in recognition of the colleague’s volunteer or fundraising efforts, providing a great incentive to support their local community. 

Consumer benefits: 

  • Power in numbers: Consumers are great allies in the support for non-profit organizations and their social causes. For example, we annually host in-store fundraising campaigns for Stand Up to Cancer and the American Lung Association’s LUNG FORCE initiative. Over the past three years, generous donations from customers and colleagues have helped us to raise over $25 million for these important causes.

By maximizing the partnerships we have with non-profit organizations, we’re able to bring our colleagues and customers together for one common purpose: helping people on their path to better health. And that leads to a more engaged workforce and healthier communities.

The opinions, beliefs and viewpoints expressed by CSRwire contributors do not necessarily reflect the opinions, beliefs and viewpoints of CSRwire.

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