January 22, 2020

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Be a Responsible Tourist - "Buy Informed"


When you think of an exotic Caribbean vacation, what comes to mind? Maybe beautiful beaches, delicious cuisines, and souvenirs for your loved ones back home. Before your next Caribbean trip, JetBlue and the U.S. Fish and Wildlife Service urge you to “Buy Informed.”

To support the U.S. Fish and Wildlife Service, JetBlue recently created content in the hopes of starting a dialogue about responsible tourism and educating travelers about how to “buy informed” and travel smart to the Caribbean.  JetBlue is now airing a short film on all flights informing customers of the role they play in protecting Caribbean wildlife and preserving the region’s beauty. The video, featuring local Caribbean conservation heroes, will arm travelers with the right questions to ask when purchasing wildlife and plant-related products. View the video here.

Tourism brings 22 million visitors a year to the Caribbean; however degradation of wildlife and biodiversity could change that. An increase in illegal wildlife trade in the Caribbean is contributing to the decline and potential extinction of indigenous animal species such as sea turtles, parrots, iguanas and coral. In many cases, visitors may unwittingly be contributing to the decline of the very things they want to experience. 

The Caribbean is a highly biodiverse region. It is home to approximately 6,500 plant, 150 bird, 470 reptile, 40 mammal, 170 amphibian and 65 fish species not found anywhere else in the world. The global wildlife trafficking crisis threatens many of these species, which are used, often illegally, as pets, medicine, food, jewelry, clothing, souvenirs and household decorations. For example, sea turtles are used for food, jewelry and items such as combs; birds are taken from the wild and sold as pets or their feathers incorporated into souvenirs; unique reptiles are sold as exotic pets and used for clothing; and coral is taken for use in jewelry and décor. 

From the coral reefs of Jamaica to the Narva Swamp of Trinidad & Tobago and the Levera National Park in Grenada, our PSA highlights the numerous ways to responsibly and mindfully travel, eat and shop in the Caribbean, so you can leave the region stable for future tourism.

  • In Jamaica, we met Wolde Kristos, founder of the Bluefields Bay Fishermen’s Friendly Society, which focuses on sustainable fishing practices and coral reef cleaning. His advice to travelers to Jamaica: “As a visitor to our area, we love having you. But, we’re really asking you: not to stand on our coral, not to touch it, not to throw any garbage into our sea. And also, most of all, please do not take any part of our coral. Don’t buy any jewelry made from coral. Nothing!”

  • In the Nariva Swamp in Trinidad & Tobago, Laura Baboolal from Conservation Leadership in the Caribbean explained how Trinidad faces many issues with wildlife trafficking, including the blue and gold macaw – a beautiful colorful parrot known for its ability to ‘speak’ with humans. Their team focuses on assisting border control on identifying and preventing trafficking. According to Baboolal, “observing the birds in the wild can be the best solution to reduce wildlife trafficking.”

  • At Levera National Park in Grenada, Kester Charles of Ocean Spirits Inc. told us about their efforts to protect the beautiful sea turtles found around their island. We watched adult sea turtles emerging from the ocean during the night, laying eggs, and baby sea turtles hatching and making their way to the ocean. Due to natural threats, only an estimated one in 1,000 sea turtles will survive to adulthood! Yet sadly, in the Caribbean, many sea turtles are killed to make jewelry or consume their meat. Ocean Spirits works to protect the sea turtles from poachers, and shared an impressive 80% reduction in poaching since their work started. As a tourist, you can help by not purchasing jewelry made from sea turtle shells, not supporting hotels that serve turtle meat, and doing your part to not disturb sea turtles in their natural environments.

These are just a few ways that you can help main the beauty of the Caribbean region. Learn more from the U.S. Fish and Wildlife Service here and from their Buyer Beware Guide on being a responsible tourist – including what not to buy when you are on your travels!

This effort fits within JetBlue’s commitment to the environment. JetBlue For Good – our platform for social impact and corporate responsibility focuses on the areas that are most important to our customers and crewmembers - community, youth/education and the environment. Natural resources and a healthy environment contribute to JetBlue’s business running smoothly. These resources are essential for the airline to continue flying to these destinations and, tourism relies on having beautiful, natural and preserved destinations for customers to visit. JetBlue focuses on issues that have the potential to impact our business. Customers, crewmembers and community are key to JetBlue's sustainability strategy. Demand from these groups for responsible service is one of the motivations behind changes that help to reduce our environmental impact.

For more on JetBlue’s conservation initiatives, visit jetblue.com/green. Join the #JetBlueForGood conversation on Twitter, Instagram and Facebook, check for regular updates and get involved.

The opinions, beliefs and viewpoints expressed by CSRwire contributors do not necessarily reflect the opinions, beliefs and viewpoints of CSRwire.

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