April 10, 2020

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Disruptive Technology: How to Create Sustainable Transportation Without Conflict Materials

"We democratized the supply chain while lowering costs and improving reliability and energy efficiency – we have an awesome motor technology."


Heidi Lubin, CEO of Hybrid Electric Vehicle Technologies (HEVT), has a vision to create "high-performance, highly efficient, affordable and reliable electric motors." Her vision is a real winner, taking the prize at several major competitions including the coveted Cleantech Open in California.

HEVT's patented switched reluctance machines (SRM) "leverage smart software with optimally designed hardware to empower the next generation of electric motors." The HEVT technology is 60% less expensive and potentially three times more efficient than competing technologies. The best part is HEVT motors are free of rare earth materials.

By replacing rare earth materials with simpler, more available metals, such as copper and steel, HEVT has created a sophisticated yet simple solution to providing clean motors essential to the American economy that reduce our dependence on foreign imports—as most rare earth metals of the world are controlled by China.

The technology being developed here is even more impactful because these motors can be manufactured anywhere, at a much lower cost and can be applied to a variety of products. HEVT makes this possible with a combination of innovation, design and software.

Lubin brings a lot of experience to the table. One of her recent jobs prior to joining HEVT, was as an attorney at Kirkland & Ellis, LLP restructuring debt obligations in multiple industries. Her ability to see potential in the automotive, oil and gas, and media sectors has been key to her success within these industries.

Using Lubin’s knowledge gained and impressive educational experiences in business and the public sector, this Chicago-based, woman-led startup is leading the pack with over $1 million raised at an early stage, including $300,00 in funding from U.S. Department of Energy's ARPA-E program and a first place prize of $250,000 in the 2012 Cleantech Open's Global Forum in California.

Lubin and the HEVT team have their tickets to ride. Watch this video and find out why.

Special thanks to Clean Tech Open. The Cleantech Open Regionals are October 9, 2013 in Silicon Valley for those interested in learning about other winning startups in the cleantech field. Learn more at cleantechopen.com.


Learn more
Visit HEVT at www.hevt.com.

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