CSRwire reports the top corporate social responsibility and sustainability news for August 2013.
By Joe Sibilia
This monthly report celebrates analytics, and innovation, partnerships, media and the love of grass gathered to make August’s top news stories. Together these stories add an interesting twist to the everyday CSR and sustainability headlines and news from 1-800-GOT-JUNK?, CBS EcoMedia and the New York Botanical Garden added to the mix.
1. 1-800-GOT-JUNK? Helps Give The New York Botanical Garden's Lawns A Sustainable Renovation with Funding from CBS EcoMedia's EcoAd
This news proved last month that traditional networks still have the juice to seize an opportunity. CBS partnered with EcoMedia in 2010 to use a twist on traditional advertising to exponentially scale its reach across television, radio, interactive, publishing and outdoor media through its EcoAd, WellnessAd and EducationAd programs. The marriage has been critically successful in bringing together partnerships like this one and proves how business can scale its impact.
We will see more of these partnerships and innovation across television, radio, interactive, publishing and outdoor media.
2. MGM Resorts International Unveils Nation's First Cadillac Escalade Commercial Fleet Powered by Compressed Natural Gas (CNG)
A commercial fleet of Cadillac Escalades powered by Compressed Natural Gas (CNG) and 26 CNG-fueled stretch limos shuttling MGM Resorts guests across town demonstrates the willingness of MGM to take a leadership role in environmental stewardship. With great analytics and 41 shares on Twitter alone, this story came in second for the month.
3. Venture-Backed Companies Put Social Impact on Par with Financial Returns
The Benefit Corporation revolution continues to crank out attention. When the premier state (Delaware) for corporate registration adopts “for-benefit” corporation legislation, you know there is a groundswell of interest.
Our audience is really interested in this topic (with over 94 shares on Twitter alone!); this implies a hunger for shifting capitalism closer to social good. Check out the 17 companies that are working to change the momentum around new corporate structures and registered as BCorps on Day 1 in Delaware.
1. Five Global Trends Leading a Growing Corporate Interest in ESG Issues
I had the opportunity to participate with Deloitte Researcher Dinah Koehler on a panel at the Ethical Sourcing Forum held earlier this year. Her research and comments drew a lot of attention then. Not surprisingly, her blog series with Deloitte's Chris Park’s has also been one of the most successful and useful trend spotters in a while. Racking up over 200 shares on Twitter alone in a matter of a week, their latest post came in at number one for August.
2. The Rise Of Purpose-Driven Marketing. Again.
A new face emerged on Talkback this month. Monaem Ben Lellahom’s blog on the rise of purpose-driven marketing came in at number two for the month with nearly 90 shares on Twitter. Lellahom tells us how a new generation of marketing and CSR professionals is taking up the mantle from traditional marketers with innovation and energy combined with technology that accelerates change. A must read.
3. How To Make A Million Dollars An Hour In Twelve Easy Steps
The title of Les Leopold’s book, How to Make a Million Dollars an Hour, gets your attention right away. But, when you read further along, you find that Les continues his title with: “Why Hedge Funds get away with siphoning off America’s wealth”—and you realize that’s it a 12-step guide (not AA) that ‘explains how the elite of all elite financiers are able to make a million dollars an hour…and more’. His blog came in at number three for the month and is the first of a 12-part series published on Talkback.
Top Member Profiles Researched by Investors, Activists, Scholars:
The attention paid to large multinational members of CSRwire continues to showcase Coca Cola, Wal-Mart and Nestlé, in that order for the month of August. Each of these companies can make an incredible impact on society and the environment, and our audience continues to show interest in their activities.
As evidenced by our analytics of readership, our audience has extremely diverse interests. This month, partnerships between non-profits and large enterprises, new corporate structures, innovation from traditionally shunned enterprises, statistics and trends, and next generation interests and activism, demonstrate the value of a diverse audience perspective and interaction.