Tim Joyce is a Principal with The Cambridge Group. He focuses on developing demand-driven growth strategies through segmentation and portfolio optimization that enable profitable customer acquisition and retention. He has extensive experience in mobile telecommunications, consumer financial services, consumer home services and packaged goods. Prior to joining The Cambridge Group, Tim was an Associate Marketing Manager at American Express. There, he developed models for customer acquisition and loyalty programs across the consumer charge card portfolio. Tim was also responsible for executing customer acquisition programs for Green, Gold and Platinum American Express cards.
Linda Deeken is Chief Marketing Officer at The Cambridge Group. She has been published in Harvard Business Review, among other publications, and has been a key contributor to several books recently released by The Cambridge Group. Previously she was a consultant with The Cambridge Group, focusing on developing consumer-driven strategies, new product development, positioning and consumer segmentation, in addition to advancing critical new pieces of intellectual capital for the firm.