Cortney Mc Dermott
Cortney McDermott, CEO Chime, is an internationally recognized sustainability and communications expert.
An award-winning author and inspirational speaker, she has served as an executive at Vanity Fair Corporation, Vice President at Sustainability Partners, Professor of graduate studies for Top Ten universities, and Chair of multiple global business organizations. She has also successfully founded three companies.
Cortney is a graduate of the London School of Economics and a certified cultural mediator in multiple languages. She lives with her husband and daughter near Venice, Italy.
Posted: May 22, 2015 – 06:00 AM EST
What are our customers really after when they do business with us, what is the feeling they crave? What purpose does our business serve beyond profit (our “Why”) and how we can translate that into a mobilizing manifesto for our people? It’s about problem solving through good design, and this demands we change our thinking.
Posted: Apr 24, 2015 – 06:00 AM EST
We don’t like giving up things we enjoy – like that yummy brownie. We don’t like to deny ourselves what our brain associates with pleasure, whatever that pleasure may be. This is why over 90% of folks who embark on a food diet fail. This is also why we feel resistance to traditional ‘sustainability’ advice – travel less, consume less, have less, be less.