Misha Pinkhasov is co-author of Real Luxury: How Luxury Brands Can Create Value for the Long Term (Palgrave MacMillan, 2014, www.realluxurybook.com) and a Principal of NAIR-SAFIR strategy consultants. He has worked in international communications, public policy, financial markets, branding and media for 16 years. Misha worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he covers luxury, culture and socially responsible business for consumer and trade publications in the U.S., U.K., France and Russia, and has spoken on these topics to corporate and conference groups. Misha holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris and a Bachelor's in Consumer Economics from Cornell University in New York. He lives in Lisbon, Portugal.
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