Georgia-Pacific

Logitech

AEG’s Erik Distler Leads Sustainability Conversations During Earth Month

Georgia-Pacific Funding Completes New Fire Station for City of Corrigan

Elephantech and Logitech Together Drive Disruptive Electronics Innovation

<img alt="collage from awards" data-entity-type="file" data-entity-uuid="365c0241-e2df-462d-aef7-854fe64660bc" src="/sites/default/files/inline-images/Halo-Award-Winner_Whirlpool_042925.png" width="640" class="align-center" height="750" loading="lazy" />Whirlpool Foundation and The Washing Machine Project’s winning employee engagement program exposed Whirlpool Corp. employees to the global washing divide and created an opportunity to help address it. Sixty percent of the world's population relies on washing clothes by hand, largely due to lack of access to reliable electricity and water. This unpaid labor disproportionately impacts women and girls. In 2024, Whirlpool Corp. employees participated in “Washout” events, hand washing clothes and helping them understand how the majority of the global population does laundry. Employees also volunteered to assemble manual washing machines for The Washing Machine Project.

<blockquote>
“We are so humbled and grateful to receive this Halo Award. I’d like to thank Whirlpool Foundation for supporting this work and our employees who generously volunteered their time and talents on this initiative. Together, we hope to reclaim time and improve the lives of women and girls worldwide and open up new opportunities for them.”
</blockquote>

“We are so humbled and grateful to receive this Halo Award,” said Rosa Skinner, senior manager of global CSR and community relations for Whirlpool Corporation. “I’d like to thank Whirlpool Foundation for supporting this work and our employees who generously volunteered their time and talents on this initiative,” said Skinner. “Together, we hope to reclaim time and improve the lives of women and girls worldwide and open up new opportunities for them.”
<img alt="Halo Awards event" data-entity-type="file" data-entity-uuid="030cc7d8-5bdf-404f-9439-b0519ce7a9c5" src="/sites/default/files/inline-images/Halo-Award-Winner2_Whirlpool_042925.png" width="640" class="align-center" height="900" loading="lazy" /><a href="https://www.whirlpoolcorp.com/latest-news/half-the-global-population-washes-clothes-by-hand-whirlpool-foundation-the-washing-machine-project-helping-address-with-thousands-of-manual-washing-machines.html" target="_blank">Whirlpool Foundation formally announced</a> its support of The Washing Machine Project in April 2024. In the past year, hundreds of employees engaged in “Washout” experiences in global offices, and more than 300 employees assembled 375 manual washing machines, which were distributed to underserved communities in India, Mexico, Republic of Congo and Ghana.

“This unique engagement program helps Whirlpool employees better understand the daily challenges of those who hand wash clothes,” said Navjot Sawhney, founder of The Washing Machine Project. “We exist to alleviate the burden of hand washing clothes, which can be life-changing. With the support of Whirlpool Foundation and Whirlpool volunteers, we were able to build more manual washing machines to impact more lives.”
<img alt="Halo Awards event" data-entity-type="file" data-entity-uuid="fbd59ca3-7051-4761-bebc-37add1b83414" src="/sites/default/files/inline-images/Halo-Award-Winner3_Whirlpool_042925.png" width="640" class="align-center" height="900" loading="lazy" />The Halo Awards are considered the highest honor of recognition for outstanding corporate and nonprofit partnerships in categories including employee engagement, mental health, education, DEI, and service. Engage for Good is a leading organization that empowers corporate and nonprofit professionals to create mutually beneficial partnerships. Additional nominees at this year’s 23rd annual awards included Mercedes-Benz USA, Edward Jones and Rare Beauty. You can find more information about the Halo Awards at <a href="https://engageforgood.com/halo-awards/" target="_blank">https://engageforgood.com/halo-awards/</a>.
<img alt="Halo Awards event" data-entity-type="file" data-entity-uuid="a79c31a6-6469-497c-9180-fa06ae507ebb" src="/sites/default/files/inline-images/Halo-Award-Winner4_Whirlpool_042925.png" width="640" class="align-center" height="900" loading="lazy" />About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at <a href="http://whirlpoolcorp.com/" target="_blank">WhirlpoolCorp.com</a>.

<a href="https://www.whirlpoolcorp.com/latest-news/whirlpool-foundation-and-the-washing-machine-project-win-best-em.html" target="_blank">View original content here.</a>

Whirlpool Foundation and The Washing Machine Project Win Best Employee Engagement Initiative at the 2025 Engage for Good Halo Awards

Guided by its mission to improve human health and quality of life by transforming how therapeutics and materials are discovered, Schrödinger is dedicated to driving measurable impact through its Corporate Sustainability strategy. 
Schrödinger’s third annual Corporate Sustainability Report details the company’s progress on its environmental, social, and governance (ESG) commitments and highlights its dedication to its VALUE² strategy, which is grounded in the principle of shared value: "When we add value to the world, we create value for our company, and when we build value for ourselves, we generate value for the world." 
Throughout 2024, Schrödinger made significant strides in its ESG initiatives, including: the achievement of LEED® green building certifications for key facilities; the continued development of innovative solutions in drug discovery and materials science; and the publication of critical policies to enhance transparency and governance. 2024 Report Highlights Environmental

<ul><li>Schrödinger reported its baseline Scope 1, 2, and 3 greenhouse gas (GHG) emissions, which were externally assured, marking a key milestone toward setting science-based emissions reduction targets aligned with the Science Based Targets initiative by the end of 2025.</li>
	<li>The company’s facilities in Framingham, Seoul, and Tokyo earned LEED® green building certifications in 2024, advancing its commitment to occupying more environmentally sustainable spaces.</li>
	<li>Schrödinger launched an initiative to develop a computational solution for predicting toxicology risks earlier in the drug discovery process, which aims to improve efficiency and reduce waste.</li>
	<li>Through its computational platform, Schrödinger enabled partners to design sustainable catalysts that reduce the energy required for chemical reactions, contributing to a reduced environmental footprint. </li>
</ul>Social

<ul><li>Schrödinger launched its first company-wide Volunteer Month, during which every office globally participated in local community service activities.</li>
	<li>The company strengthened its focus on education by working directly with teachers through its Educator’s Week program, adding computational tools to school curriculums, and supporting STEM education initiatives.</li>
	<li>Building on its commitment to employee development, Schrödinger introduced programs aimed at enhancing the effectiveness of its managers and embedding inclusion across its business.</li>
	<li>Schrödinger continued to support critical health and innovation initiatives, including funding small molecule, nonhormonal contraceptive research to meet the needs of women and girls worldwide. </li>
</ul>Governance

<ul><li>Schrödinger adopted its Global Human Rights Policy, reinforcing its dedication to ethical practices and responsibility.</li>
	<li>The company published its first formal Environmental Policy, further detailing its commitments to sustainability and outlining methods for achieving its goals.</li>
	<li>In line with its commitment to transparency and integrity, Schrödinger strengthened corporate governance with updated and responsive policies addressing evolving regulations and identified gaps.</li>
</ul>Schrödinger’s 2024 Corporate Sustainability Report references the Global Reporting Initiative Standards and the Sustainability Accounting Standards Board Biotechnology &amp; Pharmaceuticals and Software &amp; IT Services standards. <a href="https://www.schrodinger.com/company/corporate-sustainability/">Access the report </a><a href="https://www.schrodinger.com/company/corporate-sustainability/">here.</a>

Schrödinger Demonstrates Corporate Sustainability Progress in 2024 Report

<ul><li>Company achieved 39.5% reduction in greenhouse gas (GHG) emissions intensity for scopes 1 and 2 from the 2019 base year</li>
	<li>2024 corporate sustainability report announces 29.3% absolute reductions in scope 1 and 2 GHG emissions from the 2019 baseline</li>
	<li>Continued focus on health and safety; drives 11% decrease in total recordable incident rate; with 206 perfect HSE days. 
	 </li>
</ul>Baker Hughes (NASDAQ: BKR), an energy technology company, reported a 39.5% reduction in emissions intensity of its scope 1 and 2 GHG emissions from its 2019 baseline in its 2024 corporate sustainability report (CSR), highlighting its commitment to delivering lasting value through sustainability. The company is holding its course on its sustainability commitments, supported by strong corporate governance and a “people first” culture. 
“Our ability to drive economic growth and achieve significant emissions reductions underscores our commitment to sustainable energy development – the balance needed to supply the world with the energy it needs today without adversely impacting the abundance and availability of energy tomorrow,” said Baker Hughes Chairman and CEO Lorenzo Simonelli. “By focusing on increasing efficiencies and integrating sustainability into our corporate strategy, we also enable our customers to meet their emissions targets.” 
“Sustainability continues to be a key competitive advantage for Baker Hughes, helping us deliver long-term value to all of our stakeholders,” said Baker Hughes Chief Sustainability Officer Allyson Anderson Book. “Our 2024 CSR shows how each part of our business has contributed to advancing our sustainability strategy – executed through corporate framework of people, planet, and principles – with a strong alignment to our commercial strategy. As we foster a culture of safety, well-being and belonging, our people remain central contributors to advancing sustainability through initiatives like Carbon Out.” 
Key highlights of Baker Hughes’ sustainability performance in 2024 include:

<ul><li><a href="https://www.bakerhughes.com/company/sustainability/planet?utm_source=3bl&amp;utm_medium=organic&amp;utm_campaign=pressrelease" target="_blank">Delivering emissions reduction with profitable growth</a>: Baker Hughes continues to play a role in addressing climate change by incorporating sustainable practices into its business and helping our customers do the same. The company reported a 39.5% reduction in emissions intensity and a 29.3% absolute reduction in scope 1 and 2 GHG emissions from the 2019 base year. </li>
</ul><ul><li><a href="https://www.bakerhughes.com/company/sustainability/planet?utm_source=3bl&amp;utm_medium=organic&amp;utm_campaign=pressrelease" target="_blank">Driving sustainability across all stages of products and services:</a> The company reported 79% annual growth in lifecycle analyses (LCAs) of its products and services, providing its customers with transparent emissions data with which they may make informed decisions on reaching their emissions targets. In 2024, 560 LCA assessments were completed using its cutting-edge FastLCA tool, bringing the total to date to nearly 1,000 LCAs for its commercial solutions. This tool also quantifies avoided and removed GHG emissions, which are emissions that can be either avoided or saved through equipment upgrades, equipment servicing, improved efficiency or removed through technologies, essential for furthering lower carbon energy expansion. </li>
</ul><ul><li><a href="https://www.bakerhughes.com/company/sustainability/people?utm_source=3bl&amp;utm_medium=organic&amp;utm_campaign=pressrelease" target="_blank">“People first” culture, with corporate responsibility:</a> The company introduced a unified talent strategy to attract, retain and nurture top talent, alongside a "people first" initiative promoting inclusivity and belonging. In 2024, voluntary attrition dropped to 6%. In addition, over 2,000 employees volunteered 44,613 hours to more than 520 charities worldwide demonstrating the company's commitment to <a href="https://www.bakerhughes.com/company/sustainability/people/community?utm_source=3bl&amp;utm_medium=organic&amp;utm_campaign=pressrelease" target="_blank">giving back to communities</a>. </li>
</ul><ul><li><a href="https://www.bakerhughes.com/company/sustainability/principles?utm_source=3bl&amp;utm_medium=organic&amp;utm_campaign=pressrelease" target="_blank">Employees’ health and safety remain non-negotiable</a>: Baker Hughes remained vigilant about workplace safety and maintained high standards of health, safety, and environment (HSE), concluding the year with first-ever external assurance of this data. In 2024, the company’s total recordable incident rate decreased by 11% compared to last year, and it achieved 206 Perfect HSE Days. </li>
</ul>Baker Hughes continues to make progress toward its net-zero goals and remains transparent in its reporting with two separate reviews of its annual sustainability report, which includes an independent accounting firm. Baker Hughes’ corporate sustainability report is prepared using the Global Reporting Initiative (GRI) standards, and the GHG Protocol as the foundation of our report. 
  
The report is supplemented by detailed indices aligned with the Sustainability Accounting Standards Board (SASB), the Task Force on Climate-related Financial Disclosure (TCFD), and CDP. 
  
As a participant of <a href="https://unglobalcompact.org/" target="_blank">UN Global Compact</a> Initiative – a voluntary leadership platform for the development, implementation, and disclosure of responsible business practices, Baker Hughes was <a href="https://www.bakerhughes.com/company/awards-recognition?utm_source=3bl&amp;utm_medium=organic&amp;utm_campaign=pressrelease" target="_blank">awarded the Global Impact Award</a> by UN Association of Houston for its unwavering commitment to advancing the UN Sustainable Development Goals. 
  
Learn more about Baker Hughes’ sustainability commitments and performance by accessing the full <a href="https://www.bakerhughes.com/company/sustainability?utm_source=3bl&amp;utm_medium=organic&amp;utm_campaign=pressrelease" target="_blank">2024 Corporate Sustainability Report here.</a> 
  About Baker Hughes: 
Baker Hughes (NASDAQ: BKR) is an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner, and more efficient for people and the planet. Visit us at <a href="https://www.bakerhughes.com/" target="_blank">bakerhughes.com.</a> 
 

###

 For more information, please contact: 
  Media Relations 
  <a href="mailto:adrienne.lynch@bakerhughes.com" target="_blank">Adrienne M. Lynch</a> 
+1-713-906-8407

Report: Baker Hughes Achieves Nearly 40% Reduction in Operational Emissions Intensity While Maintaining Profitable Growth

<figure role="group" class="align-center"><img alt="Group photo of 7 people wearing &quot;Shake Your Future&quot; shirts" data-entity-type="file" data-entity-uuid="6b1a76a7-b504-406f-9f69-66d03a4d46d2" src="/sites/default/files/inline-images/Shake-Your-Future_Bacardi_42125.png" width="640" height="675" loading="lazy" /><figcaption>Training barkeeps to future-proof their careers. Bacardi</figcaption></figure>Originally published on <a href="https://www.adweek.com/brand-marketing/bacardiai-replace-bartender/" target="_blank">adweek.com</a>

By <a href="https://www.adweek.com/contributor/robert-klara/" target="_blank">Robert Klara</a>

While AI hasn’t booted human bartenders out of their jobs en masse, for the past several years, <a href="https://www.adweek.com/creativity/bacardi-inks-its-biggest-celeb-deal-with-camila-cabello-as-the-global-face-of-the-brand/" target="_blank">Bacardi</a>—whose portfolio includes Grey Goose vodka and tequila brand Patrón—has been investing its money to help ensure that it doesn’t.

Bacardi is expanding a global training initiative called <a href="https://www.bacardilimited.com/corporate-responsibility/shakeyourfuture/sa/" target="_blank">Shake Your Future</a>. The program (free of charge for those selected), bestows its graduates with an international bartender certification and has pledged to mint 10,000 mixologists by 2030. In February, it added Glasgow to a long list of European cities where it already operates.

“The techniques of being a great bartender [include] the broader skills around hospitality itself,” said Alex Tomlin, SVP and head of marketing for Bacardi North America, “which is essentially about customer interaction.”

Just as artificial intelligence has crept into professions like finance, retail, and content creation, it’s been heading for the corner pub, too. In 2019, for example, U.K. startup DataSparq debuted its AI Bar, which uses facial-recognition technology to serve patrons in the order they walked in the door. Last year, Diageo introduced a digital platform called What’s Your Cocktail?, which uses the company’s FlavorPrint AI technology to generate personalized libations. In the back room, meanwhile, AI management app Backbar can crunch customer data to predict demand, control inventory, and order booze.

Like many in the business, Tomlin has watched the growth of AI. He appreciates its power to help cut waste, boost margins, and even concoct some novel drink recipes.

“But none of that changes the importance of why people go to bars,” he told ADWEEK, “which is all about human interaction.”

In 2022, the liquor giant created Future Proof, a specialized curriculum for students at Florida International University’s Chaplin School of Hospitality &amp; Tourism. The training goes beyond how to pour drinks and into mixology’s finer points including cocktail history and spirits distillation.

<a href="https://www.adweek.com/brand-marketing/bacardiai-replace-bartender/" target="_blank">Read more</a>

Bacardi Is Putting Money Behind People To Make Sure AI Doesn’t Replace Your Bartender

<figure role="group" class="align-center"><img alt="&quot; &quot;" data-entity-type="file" data-entity-uuid="8b9d9346-a635-4258-82be-32efc44d74fd" src="/sites/default/files/inline-images/Lambeau%20Field_Tork_Essity_4.23.25A.jpeg" width="640" height="853" loading="lazy" /><figcaption>Tork, an Essity brand and the global leader in professional hygiene, and Lambeau Field, home of the Green Bay Packers, celebrate 12 years of partnership. Over 2,800 Tork dispensers support a more efficient, sustainable and cleaner fan experience at the historic stadium.</figcaption></figure>APPLETON, WI, April 25, 2025 /CSRwire/ – Lambeau Field, home of the National Football League’s Green Bay Packers, is continuing to raise the bar on fan experience through its long-standing partnership with Tork®, an Essity brand and the global leader in professional hygiene. Lambeau Field works closely with Tork to ensure clean, efficient, and sustainable hygiene solutions for its iconic sports stadium.

As a celebrated destination always topping U.S. sports fans’ bucket lists, Lambeau Field is known for providing an unmatched atmosphere for fans. Hosting over 800,000 guests during a typical football season—plus thousands more attending special events—Lambeau Field depends on reliable hygiene solutions that can handle high traffic without compromising quality. That’s why the stadium uses a high volume of Tork products – including over 2,800 Tork dispensers across the facility for hand towels, soap, sanitizer, toilet paper and napkins.

The installation includes high-capacity, controlled consumption solutions like Tork <a href="https://www.torkglobal.com/us/en/products-and-services/shop-by-category/paper-hand-towels/about-our-peakserve-range" target="_blank">PeakServe® Continuous™ Hand Towel Systems</a>, with 50% compressed towel refills1 and Tork <a href="https://www.torkglobal.com/us/en/products-and-services/shop-by-category/toilet-paper/coreless-toilet-paper" target="_blank">Optiserve® Coreless Toilet Paper Systems</a>, which uses 89% less packaging.2 These Tork systems are designed to help the facility team reduce paper waste, make full use of every roll, and streamline the refill process. The upgrade reflects Lambeau Field’s commitment to improving operational efficiency while enhancing the guest experience through clean, well-stocked facilities.

“The partnership with Tork has been critical to our ability to reduce waste throughout the stadium,” said Todd Edlebeck, Facilities Manager, Lambeau Field. “Beyond our impactful annual ‘Tackle Hygiene with Every Catch’ campaign, Tork sustainable hygiene solutions help us get the most out of every product, reduce excess paper usage, and make it easier for staff to keep restrooms stocked even on the busiest game days.”

Since 2021, Tork and the Packers have teamed up for the annual "Tackle Hygiene with Every Catch" campaign. The campaign raises awareness of the benefits of proper hygiene and provides community partners with essential hygiene products. For every catch the Packers make during the first five home games of each season, Tork donates effective and sustainably produced hygiene products to local nonprofit organizations working to improve the well-being of those in need.

“Tork has been a proud product provider for Lambeau Field for over twelve years,” said Cindy Stilp, Marketing Communications Director, Essity. “This is a historic sports and entertainment venue, and we’re honored to collaborate with Lambeau Field to implement hygiene solutions that help provide fans with an excellent experience, while also helping the stadium to significantly reduce waste.”

With Tork as a trusted partner, the stadium continues to meet the high standards expected of one of the most respected venues in professional sports.

About Tork  

The Tork brand offers professional hygiene products and services to customers worldwide ranging from restaurants and healthcare facilities to offices, schools and industries. Our products include dispensers, paper towels, toilet tissues, soap, napkins and wipers, but also software solutions for data-driven cleaning. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader that supports customers to think ahead so they're always ready for business. Tork is a global brand of Essity and a committed partner to customers in more than 110 countries. To keep up with the latest Tork news and innovations, please visit <a href="https://www.torkglobal.com/us/en/index.html" target="_blank">www.torkglobal.com/us/en/</a>.

About Essity 

Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at <a href="https://www.essity.com/" target="_blank">essity.com</a>.

About Lambeau Field

The Green Bay Packers, established in 1919, are the NFL’s only community-owned team with more than 539,000 shareholders. With a tradition of excellence, the Packers have captured an NFL-record 13 world championships, including four Super Bowls, and have 28 individuals enshrined in the Pro Football Hall of Fame, a total that is second among all teams. Lambeau Field, the Packers’ venerable home that was built in 1957, is the longest-tenured stadium in the NFL and recognized by many as having the top gameday experience in professional sports. In the community, the Packers have an annual economic impact of more than $400 million.

1With compressed towels you get twice as many towels (100% more) per cubic meter meaning you gain storage space and can transport more towels (*compared to Tork folded towel 150299)

2Tork Coreless SKU 472880 versus Tork conventional SKU 2461200 as compared to the packaging weight, which includes cores, wraps and cardboard box

Lambeau Field and Tork Celebrate Twelve-Year Partnership to Reduce Waste and Drive Efficiency

<img alt="LA cityscape shown with fires burning in the background." data-entity-type="file" data-entity-uuid="9f612996-259a-4618-b73e-4a8509f1a164" src="/sites/default/files/inline-images/LA%20Fires_Nielsen_2.21.25A.png" width="640" class="align-center" height="720" loading="lazy" /><a href="https://www.nielsen.com/insights/2025/la-fires-multiplatform-local-media-tv-radio-lifeline/" target="_blank">Originally published on Nielsen Insights</a>

Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent <a href="https://www.nielsen.com/insights/2024/understanding-local-media-reach-during-extreme-weather-events/" target="_blank">climate change report</a>. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, and local radio stations kept locals informed on Jan. 8, 2025, when fires spread quickly through several neighborhoods across the city—demonstrating the importance of multiplatform audience strategies to meet urgent information needs.

The power of local media in a crisis

During the LA fires, local news became a lifeline for millions. On Jan. 8, Los Angeles viewers recorded over 1.1 billion minutes of local TV news alone, while impressions of that same news content on digital platforms alone surged by an astounding 1,693% over the average of the three weekdays prior. Similarly, local radio, with its ability to deliver hyper-local and timely updates, logged more than 97 million gross minutes, a 40% increase over the average of the seven days prior. These platforms proved indispensable as more than 200,000 people were evacuated from their homes, seeking real time, accurate information to navigate the crisis.

<ul><li>LA audiences spent over 1.1 billion minutes with local news on January 8, 2025</li>
</ul><figure role="group" class="align-center"><img alt="Chart" data-entity-type="file" data-entity-uuid="540bd1e0-ea40-4627-bf9f-2c5efad45d28" src="/sites/default/files/inline-images/1A-la-fires-how-multiplatform-local-media-became-lifeline_NIELSEN_022025.png" width="640" height="672" loading="lazy" /><figcaption>LA audiences spent over 1.1 billion minutes with local news on Jan. 8, 2025 - TV households</figcaption></figure><figure role="group" class="align-center"><img alt="Chart" data-entity-type="file" data-entity-uuid="d9846cd9-6ae1-4455-9be2-6567623c625c" src="/sites/default/files/inline-images/3A-la-fires-how-multiplatform-local-media-became-lifeline_NIELSEN_022025.png" width="640" height="669" loading="lazy" /><figcaption>LA audiences spent over 1.1 billion minutes with local news on Jan. 8, 2025 - Digital only</figcaption></figure>Among radio listeners, news-talk formats saw a remarkable rise, with the average quarter hour share among persons age 12 and older doubling to 20%. This means that 20% of all radio listeners in the market at that time were tuned into news-talk stations. For adults 25-54, the share climbed to nearly 13%, reflecting the format’s ability to engage audiences across age groups during critical moments.

<ul><li>Audience share for LA's news-talk radio grew January 8, 2025</li>
</ul><figure role="group" class="align-center"><img alt="Chart" data-entity-type="file" data-entity-uuid="af23ac1b-2926-4fbe-aad8-1a500855fbcb" src="/sites/default/files/inline-images/2A-la-fires-how-multiplatform-local-media-became-lifeline_NIELSEN_022025.png" width="640" height="554" loading="lazy" /><figcaption>Audience share for LA's news-talk radio grew Jan. 8,2025</figcaption></figure>Multiple audience segments relied on local broadcast TV and radio. Hispanic households consumed nearly half a billion minutes of local TV on Jan. 8 representing a 321%* increase, while radio listening climbed to nearly 22 million minutes. Black audiences logged 121 million minutes of TV viewing, up 216%*, and nearly 5.5 million minutes of radio. Even younger audiences 18-34, demonstrated a notable shift in behavior during the fires, with linear TV viewing up by 324%.  
  Multiplatform strategies: A convergence of linear and digital

While each platform saw engagement grow on its own, the way Angelenos’ accessed news during the fires shows us the growing trend for multiplatform strategies to reach today’s audience. <a href="https://www.nielsen.com/insights/2025/cross-media-audience-insights-upfronts-newfronts-planning/" target="_blank">Nielsen’s 2025 Upfront New Front</a> guide outlines the concept of convergence TV—where streaming complements the strength of linear TV—and its impact was on full display in LA’s local media engagement. For audiences, linear TV provided immediacy and authority, while digital platforms offered flexibility and on-demand accessibility. This ensured that audiences could stay informed at home and on the move. Adults 25–54, a critical demo for advertisers, showed the highest growth in digital viewing during the fires with consumption skyrocketing by 2,143%.

Trust in local media

When the stakes are high, trust becomes paramount. Social media provided timely updates, but also saw instances of misinformation creating confusion. Faced with this challenge, audiences turned to local media for fact-checked, reliable updates. According to Nielsen’s 2024 Truth and Trust survey, 57% of viewers ranked local news among their top three most trusted outlets, with trust levels even higher among Black (65%) and Hispanic (52%) audiences. This trust underscores why local media remains a cornerstone of community connection and communication. The news viewing during the LA fires also highlights the power of culturally relevant and language-specific programming. For Hispanic audiences, local TV and radio played a pivotal role, with Spanish-language programming meeting the needs of LA’s community. Providing culturally relevant content in language ensures that no audience is left behind during critical moments.

Media engagement during the LA fires reminded us that <a href="https://www.nielsen.com/solutions/audience-measurement/local-tv/" target="_blank">local television</a> and <a href="https://www.nielsen.com/solutions/audience-measurement/audio/" target="_blank">local radio</a> don’t just inform, they build community, combat misinformation and drive unmatched engagement.

Methodology

Los Angeles television audience data for this analysis was determined using Nielsen Local TV View (NLTV) data for local news programs tuning in minutes for the period Jan. 2-11, 2025, Live+SD, P2+, M-Su 3a-3a, includes KABC, KCAL, KCBS, KCOP, KMEX, KNBC, KRCA, KTLA, KTLA OT, KTTV, KVEA, KWHY, S1LA. NLTV is an online tool that allows users to analyze viewing within and across all measured <a href="https://www.nielsen.com/dma-regions/" target="_blank">Nielsen Designated Market Areas (DMAs)</a>. Television data is derived from Nielsen’s National TV Panel that is based on a sample of more than 42,000 homes and over 100,000 real people that are selected based on area probability sampling. Source: NLTV Program Report

Los Angeles radio audience data for this analysis was determined using the PPM Analysis Tool for the Nielsen Audio Los Angeles Metro Holiday 2024 Week 5 survey which measured Jan. 2-8, 2025. Mon-Sun 6a-Mid, P12+, includes KNX-FM, KFI-AM, KPCC-FM, KRLA-AM, KZNO-FM, KTNQ-AM. Source: PPM Analysis Tool Radio Trend Report.

The LA Fires: How Multiplatform Local Media Became a Lifeline

<img alt="Paul Manzi in front of his truck" data-entity-type="file" data-entity-uuid="2878623f-4545-496e-8aa3-8ccd8b7c543c" src="/sites/default/files/inline-images/worker-defends-child_PSEG_040825.jpg" width="640" class="align-center" height="427" loading="lazy" /><a href="https://energizepseg.com/2025/02/27/pseg-worker-rescues-child/" target="_blank">Originally published on PSEG ENERGIZE!</a>

<blockquote>
It was pure instinct. I didn’t even think.
</blockquote>

Paul Manzi was stopped at a traffic light on Mount Prospect Avenue in Newark, New Jersey, when he witnessed the “surreal” scene of a young girl running into the street and around cars as a pit bull chased her, with her mother racing behind desperate to catch up to them.

While a slew of onlookers stood frozen with fear, our service technician Paul jumped into action to come to the rescue.

“When I saw a little 6- or 7-year-old girl getting attacked by an animal, it was pure instinct. I didn’t even think,” Paul said. “I ran to the back of my truck to get a stick, and I saw the umbrella.”

<blockquote>
“I think [the umbrella] confuses dogs. I couldn’t believe it worked.

That pit bull tried to get at me, but he couldn’t get around the umbrella.”

-Paul Manzi, PSE&amp;G Gas worker
</blockquote>

The umbrella was key. About a year before, during a PSE&amp;G safety training, dog handlers shared that an open umbrella is one of the best tools to use to stop a dog attack.
<img alt="Paul Manzi with umbrella" data-entity-type="file" data-entity-uuid="a3d9dfe7-74c5-452b-8713-86169975b5ec" src="/sites/default/files/inline-images/worker-defends-child2_PSEG_040825.jpeg" width="640" class="align-center" height="960" loading="lazy" />“I think it confuses dogs. I couldn’t believe it worked. That pit bull tried to get at me, but he couldn’t get around the umbrella,” Paul said, noting that while he had the dog occupied the mother and child ran behind a locked gate. Finally, the dog ran off.

Paul said that while he was searching for something to use to stop the dog, the dog had knocked the girl down and was on top of her. The girl’s mother attempted to pry the dog away but couldn’t. That’s when Paul was able to step in. He shudders to think what could have happened to both had he not been there.

After the dog ran off , Paul checked on the pair and asked if they were okay. The mother could only reply, “No.” He comforted them until an ambulance came, also staying to ensure the dog didn’t return.

“It was quite the week,” Paul said, noting that earlier in the week he responded to shut off gas at a house fire. Another day, he came to the aid of a cyclist he saw get struck by a car. Yet, he will never call himself a hero. “The mother is the real hero here,” Paul said.

“I’m pretty boring,” he said when describing himself and his nearly 19 years of service in PSE&amp;G Gas Operations. “I’m a grandpa of four grandchildren and I think that had a lot to do with me helping that little girl.”

Paul said he’s a member of the PSE&amp;G Safety Council and the company’s strong safety culture also helped him kick into action when needed.

“I went back to the safety council to tell everyone how well the umbrella worked,” Paul said. “Public Service is an amazing company with a great safety culture. Any one of us would have done the same thing.”

We’re grateful for employees like Paul, who jump into action to support members of our communities.

Hear Paul’s story on <a href="https://abc7ny.com/post/newark-dog-attack-hero-pseg-worker-saves-9-year-old-girl-mother-pit-bull-essex-county-nj/15927481/" target="_blank">ABC7 Eyewitness News</a> below.

Paul Manzi was stopped at a traffic light on Mount Prospect Avenue in Newark, New Jersey, when he witnessed the “surreal” scene of a young girl running into the street and around cars as a pit bull chased her, with her mother racing behind desperate to catch up to them.

PSEG Heroes: Gas Worker Defends Child From Dog Attack With This Everyday Item

<figure role="group" class="align-center"><img alt="Participants in Competitive Cheer" data-entity-type="file" data-entity-uuid="6f8cfe94-9328-42f4-aad5-60194b937a5f" src="/sites/default/files/inline-images/2026-Special-Olympics_US-Bank_042825.jpg" width="640" height="675" loading="lazy" /><figcaption>Competitive Cheer was introduced to the games in 2022 and has grown to include more than 14,000 cheer athletes and unified partners across the country.</figcaption></figure><a href="https://www.usbank.com/about-us-bank/company-blog/article-library/us-bank-announces-official-sponsorship-of-the-2026-special-olympics-usa-games.html" target="_blank">Originally published on U.S. Bank company blog</a>

U.S. Bank today announced it has committed to be a partner of the 2026 Special Olympics USA Games, to be held in Minnesota from June 20-26, 2026. U.S. Bank is both the Official Volunteer Sponsor and the Official Competitive Cheer Sponsor of the USA Games.

 As the Official Volunteer Sponsor, U.S. Bank will help lead and mobilize more than 10,000 incredible volunteers who are vital to the success of the games. 

 As the Official Competitive Cheer Sponsor, U.S. Bank will support this exciting event, which will take place at Ridder Arena at the University of Minnesota campus. Competitive Cheer was introduced to the USA Games in 2022 featuring 150 athletes and unified partners, and now more than 14,000 cheer athletes and unified partners annually train and compete in the United States.

“Hosting the Special Olympics USA Games here in our headquarters market of Minneapolis is such an honor,” said Reba Dominski, senior executive vice president and chief social responsibility officer for U.S. Bank. “We are looking forward to showing these amazing athletes and their families just how supportive this community is and how excited we are to welcome them to the Twin Cities.”

U.S. Bank joins a growing list of passionate partners for the 2026 Special Olympics USA Games. As a proud partner, U.S. Bank will also have many of its own employees playing a significant role in supporting the games through volunteering at various venues and helping to champion inclusion throughout the games. 

“We are deeply thankful for U.S. Bank's collaboration in making the 2026 Special Olympics USA Games a reality," said Christy Sovereign, chief executive officer of the 2026 Special Olympics USA Games. "Their contribution empowers us to highlight the incredible human spirit, where competitive cheer and, most importantly, the tireless dedication of our many volunteers will unite to celebrate the extraordinary abilities of our athletes.

The 2026 Special Olympics USA Games will be one of the largest sporting events in the U.S. that year, bringing together thousands of athletes of all abilities, coaches, volunteers and fans from all 50 states. To learn more about the 2026 Special Olympics USA Games, please visit <a href="http://2026specialolympicsusagames.org/" target="_blank">2026specialolympicsusagames.org</a>. 

About U.S. Bank 

U.S. Bancorp, with approximately 70,000 employees and $676 billion in assets as of March 31, 2025, is the parent company of U.S. Bank National Association. Headquartered in Minneapolis, the company serves millions of customers locally, nationally and globally through a diversified mix of businesses including consumer banking, business banking, commercial banking, institutional banking, payments and wealth management. U.S. Bancorp has been recognized for its approach to digital innovation, community partnerships and customer service, including being named one of the 2025 World’s Most Ethical Companies and one of Fortune’s most admired superregional banks. Learn more at usbank.com/about. 

About Special Olympics USA Games 

The 2026 Special Olympics USA Games—scheduled for June 20-26, 2026, across Minnesota’s Twin Cities with sports competitions at the University of Minnesota and the National Sports Center in Blaine—is a national celebration of inclusivity, changing perceptions and the ability of the human spirit rising above limitations. The USA Games, with co-presenting partners Jersey Mike’s Subs and United Healthcare, will be one of the biggest U.S. sporting events of the year, drawing tens of thousands of fans to celebrate the ability of over 3,000 incredible athletes from all 50 states as they compete in 16 Olympic-type team and individual sports. As a state with a long history of championing inclusion, the USA Games now bring an unrivaled opportunity to Minnesota to spark new energy around the Special Olympics movement and create a lasting legacy of positive change.

U.S. Bank today announced it has committed to be a partner of the 2026 Special Olympics USA Games, to be held in Minnesota from June 20-26, 2026. U.S. Bank is both the Official Volunteer Sponsor and the Official Competitive Cheer Sponsor of the USA Games.

U.S. Bank Announces Official Sponsorship of the 2026 Special Olympics USA Games

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