Corporate Social Responsibility Profile
Barkley
1740 Main Street
Kansas City, MO 64108
USA
www.barkleyus.com
(816) 842-1500
For More Information Contact
Mike Swenson, President, Barkley Public Relations
Kelly Gage, VP, Barkley Public Relations
Description
Stand for something greater than your bottom line, and your customers will
stand with you.
Citizen Brands differentiate themselves. They don’t just advance their
business goals; they help advance societal goals. At Barkley, we believe
this to be the essence of cause branding and the key to sustaining
relevance with today’s fickle customer.
Reputation is a Citizen Brand’s greatest asset. We believe brand
reputation consists of three measurable elements:
1) What your brand says it is
2) What people think your brand is, and
3) What your brand really is
If these elements work in unison, brand reputation is an asset. If there
are contradictions or ambiguity, reputation suffers—resulting in
decreased sales, morale and market share.
Barkley: CSR News, Events and Reports
