April 23, 2024 /CSRwire/ - As the world celebrates World Earth Day on April 22nd, AEG’s Mercedes-Benz Arena (MBA) in Shanghai has taken the initiative to raise awareness about environmental issues through a series of events under the theme "Planet vs. Plastics." With a focus on reducing plastic pollution and promoting green practices, the arena's Earth Day programming embraces sustainability through music, art, and community.

A Natural Healing Concert

The landmark live entertainment venue kicked off its Earth Day festivities on April 19^th with a natural healing concert led by Aether Band, featuring natural instruments like handpans, rainsticks, and didgeridoos, that reconnected the audience with the sounds of nature. Joining Aether Band was special guest Afri, who demonstrated the creative potential of repurposing plastic products like PVC pipes and buckets to create rhythmic beats.

A Green Initiative

In conjunction with the musical performance, the arena highlighted its Green Viewing Initiative, which aims to raise awareness about sustainability and plastic pollution and calls upon fans and employees to actively take environmental measures in their own lives.

By actively promoting its own green practices, which include using biodegradable food packaging, recycling glow sticks, reducing disposable plastics, using electronic tickets, sorting waste and promoting green transportation, the arena hopes to empower and encourage participation from it is employees, fans and community members.

An Environmental Art Installation

Following the concert, Mercedes-Benz Arena, in partnership with PepsiCo., showcased Artistic Piano, an innovative art installation that highlights the importance of recycling plastic. The piano has been crafted from repurposed Pepsi plastic bottles and serves as a striking symbol of creative reuse. Additionally, attendees had the opportunity to interact with a plastic bottle recycling machine and earn rewards by depositing plastic bottles.

Community Events

Beyond the concert hall, Mercedes-Benz Arena extended its Earth Day celebrations to the community through two engaging events. Through these community-driven initiatives, the arena aimed to foster a sense of environmental responsibility and collective action.

The first event, in partnership with Play Hard Club, MBA hosted a cycling event along the Pudong Riverside that encouraged participants to explore the beauty of nature while promoting eco-friendly transportation alternatives.

Additionally, MBA hosted a rhythm workshop with Afri. The workshop showcased a creative percussion performance with handmade instruments from plastic products. The event also allowed attendees to unleash their creativity by working collaboratively to complete a musical piece.

To learn more about Mercedes-Benz Arena, Shanghai’s sustainability initiatives, please click here.

AEG

AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which with its affiliates owns, manages or consults with more than 120 preeminent venues around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas;   AEG Presents, one of the largest live music companies in the world dedicated to producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Sports, the world’s largest operator of sports franchises and high-profile sporting events;   AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships; and AEG Real Estate, which develops world-class venues and  sports and entertainment districts like STAPLES Center and L.A. LIVE. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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