2017 Finalists Announced for the 12th Annual EthicMark® Awards for Advertising that Uplifts the Human Spirit and Society
Submitted by: Ethical Markets Media
Posted: Aug 28, 2017 – 10:48 AM EST
SAINT AUGUSTINE, Fla., Aug. 28 /CSRwire/ - China is catching up to the US in global ad revenue - $180 billion of the $533 billion spent in 2016. In 2017, digital advertising will exceed television advertising for the first time. Google is at the top with $79 billion with Facebook second at $27 billion.
Out of this global advertising tsunami, the EthicMark® Awards the EthicMark® Awards continue identifying advertising that that uplifts the human spirit and society, founded in 2004 by sustainability pioneer and renowned futurist Hazel Henderson. The goal is to transform advertising by demonstrating the power of media campaigns to inspire and further both public and legitimate private interests.
The five finalists in the For Profit category are
All that we share, TV2, Denmark
Fearless Girl, State Street, United States
Invest Like a Feminist, Pax Ellevate, Global
Stress Reducing Recipes, Pavo Frio, Spain
What if Millie Dresselhaus was treated like a celebrity?, GE, United States
The five finalists in the Non-Profit category are
97% Certainty, Partnership for Responsible Growth, United States
Coughing Billboards, Swedish Pharmacy Association, Sweden
Don’t Judge People You Don’t Know, Community Chest Care & Share Movement, Singapore
Old Enough, Bornefonden Children Youth Foundation, Denmark
Refugee Nation, Amnesty International, Global
EthicMark® goals and criteria raise the ethical bar: showcasing advertisements which reinforce healthy lifestyles and behaviors for consumers, youth and community. The product AND the company or organization must meet high standards of truth, integrity, responsibility, transparency and fairness, while respecting diversity and refraining from greenwashing, instilling fear or misusing brain science.
Hazel Henderson says "Advertising drives media content---often mis-educating and misleading public opinion and choices. The EthicMark® Awards call markets to higher standards. Today, we all live in mediocracies and their attention economies, whatever our form of governance. Truth and trust are vital to all markets and societies." Winning advertising messages align with healthy, useful products. Henderson founded the awards, as a “carrot rather than a stick”.
Consumers reward ethical advertising. The 2016 EthicMark® Awards honored the Do Right Initiative from Tata Capital. The extensive coverage of uplifting stories from some of the most distressed areas in India turned into a viral media campaign helping to “crowdsolve” community challenges.
The 2017 EthicMark® Awards winners will be announced at the 28th annual SRI Conference on Sustainable, Responsible, Impact Investing, November 1-3, 2017, in San Diego, CA. The EthicMark® Awards, are a service of Ethical Markets Media; co-sponsored by the SRI Conference; the World Business Academy; ESPM, Brazil’s premier college for communication and marketing; GlobeScan; TBLI; Sustainable Brands; and Where Good Grows.
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