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PayPal & Interface on the Business Case for Social Purpose

PayPal & Interface on the Business Case for Social Purpose

Published 07-25-17

Submitted by Reuters Events Sustainable Business

Ethical Corporation has published a briefing which explores the business case for advancing social purpose using insight and evidence from Erin Meezan, Chief Sustainability Officer at Interface and Franz Paasche, Senior Vice President of Corporate Affairs at PayPal - which can be accessed here.

Focusing on Interface’s Climate Take Back programme and PayPal’s Working Capital, this briefing offers 6 pages of expert response and analysis to provide comprehensive insight into the social purpose business case including these key issues:

  • How to convince your leadership team on social purpose

  • How sustainability is driving revenue

  • The benefits of social purpose on your brand proposition

  • And more…

Claiming social purpose can often be met with scepticism about ‘CSR-washing’. However, companies are increasingly stepping up to the plate to deliver meaningful impact as public expectation on businesses to do so intensifies. Speaking about implementing Interface’s Factory as a Forest project, Erin Meezan said “The first thing we needed to do was to impart a sense of belief that it was possible”. This briefing uses real-life case studies to demonstrate that companies can in fact deliver real impact. With increasing customer and stakeholder expectation on companies to do the right thing and a more tangible path to delivery, the business case for social purpose becomes clearer.  

On implementing Interface’s social purpose vision, Meezan explains that “once we adopted a bolder vision, a whole new list of possibilities emerged.” Integrating social purpose at the core of your business strategy is the key to unlocking your full potential to deliver impact and harmonize social and business goals. This briefing explores the ways social purpose can accompany commercial success based on first-hand experience.

Click here to access your complimentary snapshot report.

For more information please contact Krina Amin, Head of Strategy at Ethical Corporation at krina.amin@ethicalcorp.com or call +44 (0) 207 375 7508

Ethical Corporation’s mission is to help businesses around the globe do the right thing by their customers and the world. We believe this is not only how to ensure a future for all, but makes good business sense. We serve CSR, compliance, risk and governance communities with topical and insightful business intelligence and meeting places.

We provide business intelligence to more than 3,000 multinational companies every year. Our customers are also NGOs, think-tanks, academia, governments and consultancies. We publish the leading responsible business magazine, website, and research reports. Our conferences are widely recognized as the best in the field.

Sender: Ethical Corporation, Registered under FC Business Intelligence in England and Wales - company registered number 4388971 7-9 Fashion Street, London, E1 6PX, UK

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Reuters Events Sustainable Business

Reuters Events Sustainable Business

Reuters Events Sustainable Business has a mission to help businesses around the globe do the right thing by their customers and the world. We believe this is not only how to guarantee a future for all, but makes good business sense. We serve CSR, compliance, risk and governance communities with topical and insightful business intelligence and meeting places.

We provide business intelligence to more than 3,000 multinational companies every year. Our customers are also NGOs, think-tanks, academia, governments and consultancies. We publish the leading responsible business magazine, website, and research reports. Our conferences are widely recognised as the best in the field.

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