Submitted by: earthy
Posted: Jun 07, 2017 – 12:00 PM EST
WINNETKA, IL , Jun. 07 /CSRwire/ - earthy, a lifestyle brand of natural household cleaning and personal care products, is proud to announce it’s now a certified B Corporation. earthy joins the ranks of more than 2,100 Certified B Corporations from over 50 countries.
B Corporations use the power of business to solve social and environmental problems. They meet the highest standards of social and environmental performance, transparency and accountability. To qualify as a B Corporation, B Lab, a nonprofit organization that certifies and supports B Corporations, conducts a thorough and extensive evaluation that measures a company’s impact on its employees, suppliers, community and the environment.
“earthy is a lifestyle brand that touches all aspects of our lives, from how we take care of ourselves and our communities to how we care for the earth. Our goal is to help people live more consciously and organically,” said CEO John Vlahakis. “Becoming a certified B Corporation was a natural next step for us as a company. Social and environmental responsibility is important to us, as is transparency and accountability. B Corp provides companies a roadmap for how to run their businesses in a more socially and environmentally ethical way. To know that we’re are on the right track is empowering for us. We’re honored to join B Corp in redefining success in business.”
From its inception, earthy’s mission has been to create products that are respective of the environment and its inhabitants, to support suppliers in local communities and to provide transparency in all areas of their company and product line.
earthy is a premium natural household cleaning and personal care products company that brings a fresh approach to the marketplace through its unique variety of scents, visual appeal and superior performance. Sold exclusively through the natural channel, the company seeks to use ingredients that are plant-derived, GMO-free, organically-certified when possible and sourced from domestic suppliers to keep jobs in local communities. earthy products provide the highest efficacy and performance you would expect from the best things on earth. For more information, visit www.earthy.me
More About B Corporations and Certification
B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk. Certified B Corporations meet the highest standards of overall social and environmental performance, transparency and accountability. B Corporations, also known as Benefit Corporations, are legally obligated to generate social benefits through their activities, consider their company’s impact on stakeholders in their decision-making processes, objectively assess their social and environmental impact, and be transparent about their performance.
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