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New CARE Report Highlights Cocoa Life’s Positive Impact on Women’s Empowerment

Mondelez International to adopt key report recommendations to amplify women’s empowerment across major cocoa-producing regions

Submitted by: Mondelez International

Categories: Women, Economic Development

Posted: Oct 20, 2016 – 09:22 AM EST

 

DEERFIELD, Ill., Oct. 20 /CSRwire/ - Following the publication of CARE International’s favorable assessment of Cocoa Life in Ghana and Côte d’Ivoire, Mondelēz International announced that it would further strengthen the women’s empowerment initiatives of its signature cocoa sustainability program.  These enhancements will build
on the company’s eight years of experience mainstreaming gender equality in cocoa production through Cocoa Life, a $400 million, 10-year effort launched in 2012, based on its successful Cadbury Cocoa Partnership.

The CARE assessment highlighted the benefits that Cocoa Life has had on
increasing women’s influence in cocoa production across the
program’s focus areas of farming, community, livelihoods, youth and
environment, including:

  • Increased cocoa yield from giving women better access to training in Good Agricultural Practices.
  • Improved financial literacy and resilience as well as increased household income through access to finance. Increased household income is used to invest in agricultural inputs, to hire labor and to fund school tuition fees.
  • More active participation by women in community-level decision-making bodies, such as the Community Development
  • Committees and the Community Action Planning process.
  • Women extension volunteers program shown to be instrumental in promoting access to finance, community mobilization and promoting Good Agricultural Practices.

“Empowering women benefits everyone and is essential if cocoa
communities are to thrive, and that’s why it’s a cross-cutting theme
in our Cocoa Life program,” said Christine McGrath, Vice President of
Sustainability, Cocoa Life and External Affairs at Mondelēz
International. “CARE’s assessment validates our strategy to empower
women as a way to improve agricultural productivity, build livelihoods
and help communities to thrive.”

“As an implementing partner on gender issues in Cocoa Life, I’ve
witnessed how training women in Good Agricultural Practices, the
business of farming and group management mobilizes them to become
confident role models,” said Rose Mensah-Kutin, Ph.D., Director, West
Africa Regional Office, ABANTU for Development. “The CARE report
reinforces how empowering women is a catalyst for change in
cocoa-growing communities, so I’m excited by Cocoa Life’s increased
emphasis on its programming.”

“Cocoa farming is viewed as a male activity in most countries, but in
reality, it’s the women who do a lot of the work that’s critical to
the quality of the final product,” said Tom Sessions, Head of
Strategic Partnerships at CARE. “The partnership between CARE and
Mondelēz International has addressed key challenges facing women
working on cocoa farms, arising from the community, as well as from
within their families. This research highlights the importance of
strengthening women’s leadership, so that they can participate
equitably in the cocoa value chain and earn a sustainable income, whilst
simultaneously strengthening the value chain.”

Strengthening Women’s Empowerment Initiatives
Based on CARE’s recommendations, Cocoa Life will strengthen
interventions to empower women, including:

  • Evolving the Women Extension Volunteer model (or similar), which will be progressively rolled out in all origin countries
  • Increasing women's access to finance, farm inputs, land ownership and membership of producer groups and cooperatives
  • Promoting leadership positions for women as part of the
  • Community Development Committees and Community Action Plan
  • processes, including a floor of 30 percent for women representatives in the process

To learn more about Cocoa Life’s approach to strengthening women’s
empowerment in cocoa communities, please read the report: “Cocoa Life:
a transformative approach for women’s empowerment in cocoa
communities."

About Cocoa Life
Cocoa Life aims to reach more than 200,000 farmers across six countries,
benefitting more than a million people. Mondelēz International's
ultimate goal is to sustainably source all the company's cocoa supply,
mainly via Cocoa Life.  By working in partnership with farmers, NGOs,
suppliers and government institutions, Cocoa Life answers Mondelēz
International's Call For Well-being, which urges employees, suppliers
and community partners to join together to develop new approaches that
can have a positive impact on the planet and its people. The Call For
Well-being focuses on four key areas where the company can make the
greatest impact: mindful snacking, sustainability, community and safety.
Follow our progress on www.cocoalife.org/progress.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ:MDLZ) is a global snacking
powerhouse, with 2015 net revenues of approximately $30 billion.
Creating delicious moments of joy in 165 countries, Mondelēz
International is a world leader in biscuits, chocolate, gum, candy and
powdered beverages, with billion-dollar brands such as Oreo, LU and
Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and
Trident gum. Mondelēz International is a proud member of the Standard
and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us on Twitter at
www.twitter.com/MDLZ

For more information, please contact:

Phone: +1-847-943-5678

 

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