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A Promise Kept: Subaru and The Leukemia & Lymphoma Society Deliver 30,000 Gifts of Comfort and Care to Cancer Patients Across the Country

A Gesture of Love and Hope Goes a Long Way During Cancer Treatment

A Promise Kept: Subaru and The Leukemia & Lymphoma Society Deliver 30,000 Gifts of Comfort and Care to Cancer Patients Across the Country

A Gesture of Love and Hope Goes a Long Way During Cancer Treatment

Published 08-05-16

Submitted by Subaru of America, Inc.

Wendy Schiavone, Sales Manager at Gateway Subaru, donates the first blanket to patient Brenda Rathel of Hebron, MD.

Subaru of America and The Leukemia & Lymphoma Society (LLS) wrapped up their June initiative, Subaru Loves to Care, which literally brought warmth and hope to thousands of patients fighting cancer across the country.

The campaign, an extension of Subaru’s Love Promise, helped communities come together to make an incredible impact. Fifty four LLS chapters across the country worked alongside 393 participating Subaru retailers to deliver 30,000 blankets to patients undergoing cancer treatment at nearly 250 local hospitals and treatment centers nationwide.

“Our collaboration with LLS has truly embodied the spirit of Subaru’s Love Promise – supporting causes near and dear to the hearts of Subaru and our owners,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We truly hope that both the blankets and messages of inspiration help provide comfort and warmth as patients continue their fight against cancer.”

Throughout June, visitors to participating Subaru retailers were given the opportunity to share personalized, hand-written messages of hope which were delivered to local cancer patients along with blankets, to provide comfort and warmth while they receive treatment at hospitals nationwide. Those who wrote a message of hope received a Subaru and LLS awareness bracelet, to help spread awareness of LLS and Subaru of America’s goal to provide hope and care, one gesture at a time.

“The generosity of Subaru has helped LLS deliver on its promise to improve the quality of life for blood cancer patients and their families,” said LLS president and CEO, Dr. Louis J. DeGennaro. “We are proud and grateful to Subaru for this unique collaboration with its hundreds of retailers, who have shown such energy, compassion and enthusiasm for LLS’s goal to find cures for blood cancers and ensure access to treatments for patients who need them.”

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.

Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in a zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a Certified Wildlife Habitat by the National Wildlife Federation. For additional information, visit media.subaru.com.

About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.

Founded in 1949 and headquartered in Rye Brook, NY, LLS has chapters throughout the United States and Canada. To learn more, visit  www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.

Subaru of America, Inc. Logo

Subaru of America, Inc.

Subaru of America, Inc.

Subaru of America, Inc. (SOA), based in Camden, New Jersey, is the United States-based distributor of Subaru brand vehicles. SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 retailers throughout the United States.

Subaru Love Promise: Environment 

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these goals. All Subaru products are manufactured in zero-landfill plants. Subaru is also the largest corporate donor to the National Park Foundation, providing over $55 million in support and helping protect America's over 400 national parks. Follow #SubaruLovestheEarth or visit www.subaru.com/earth

Subaru Love Promise: Pets 

Subaru believes all pets deserve a loving home and we are the largest corporate donor to the ASPCA®. Subaru is proud to help make the world a better place for them with over $51 million donated to national and local organizations, which has supported the adoption, rescue, transport, and health of over 420,000 animals. Follow #SubaruLovesPets or www.subaru.com/pets

Subaru Love Promise: Health 

Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and our retailers have supported nearly 300,000 cancer patients nationwide, making us the largest automotive donor to LLS. Follow #SubaruLovestoCare or visit www.subaru.com/care

Subaru Love Promise: Community 

Subaru is dedicated to supporting those who need it the most in our communities. From donating food to Feeding America, providing essential items to homeless shelters, helping Meals on Wheels deliver meals to seniors, or supporting the American Red Cross in disaster response, Subaru believes communities get stronger when everyone is cared for. Follow #SubaruLovestoHelp or visit www.subaru.com/help.

Subaru Love Promise: Education 

Subaru believes that all students deserve an equal and fair opportunity at a quality education. Through our partnership with AdoptAClassroom.org, Subaru and our retailers have supported more than 470,000 students nationwide and we are proud to be their largest corporate supporter. Follow #SubaruLovesLearning or visit www.subaru.com/learning

Subaru Share the Love® Event

Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 2,100 hometown charities, proving there's no limit to the amount of love we can all share. Follow #ShareTheLove or visit www.subaru.com/share.

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