Lavit and Alupak proudly accept the Alufoil Trophy

The Lavit Capsule, developed jointly by Lavit and Alupak has won the 2016 Alufoil Trophy award for excellence in Marketing & Design.  The Alufoil Trophy is organized each year by EAFA and is the aluminum foil sector’s annual premier awards competition. The Alufoil Trophy recognizes manufacturers and brands that meet environmental and sustainability targets without losing any degree of performance or quality in addition to the technical innovations, to solve complex problems or meet difficult conditions.

The Lavit capsule is a revolutionary single serve beverage container containing powder beverage concentrate.  When the capsule is inserted into a Lavit beverage system, the user can craft an individual still or sparkling cold beverage with the touch of a button. The capsule also features Lavit’s proprietary and radically new crack and peel technology that prevents cross contamination and delivers a delicious cold beverage every time.

Head Alufoil judge Louis Lindenberg, global sustainable packaging director at Unilever said, “This is an attractive product with the potential to expand the market for this type of ‘on-demand’ cold beverage into office or foodservice areas. The capsule projects a high quality image and reflects current lifestyle trends for capsule beverage options with a wide variety of tastes.”

EAFA executive director Guido Aufdemkamp adds, “The overall concept really convinced the jury. From the convenience and environmental benefits, to the design, the Lavit capsule combines form and functionality.”

Lavit’s objectives for the single serve beverage capsule design and development were threefold: first, it had to be 100% truly and easily recyclable.  The capsule weighs about 2 grams, just 1/7^th the aluminium of an average 12oz beverage can. 

Second, the design had to be iconic and instantly recognizable. The innovative diamond shape is unique in the industry.  Alupak and Lavit worked jointly for almost one year to perfect the manufacturability of the design which pushes the outer limits of what is achievable in the deep draw process.  The sleek design helps position Lavit beverages as modern and convenient while its two-sided loading and opening features enable simple operation without complicated handling. 

Third, the capsule had to help ensure the health and well being of its customers. The capsule embodies sustainability and health as its compact size was optimized to deliver beverages that are low in sugar and calories.  In addition, the high barrier properties of aluminium ensure that a long shelf life is possible without the need for preservatives. 

Additionally, most single-serve beverage capsules are punctured during the beverage preparation process, possibly leading to cross contamination between beverages.  Lavit capsules are peeled open and mixed within the capsule, leaving no residue.  This ensures there is no cross-contamination between drinks, ensuring a clean process that results in a better tasting end product.

“Lavit and Alupak are committed to delivering great products to our customers”, commented Gian Matteo Lo Faro, founder and CEO of Lavit. “Winning the prize is important to us because we seek to be recognized as leaders in the single serve cold beverage sector as well as innovators in the aluminium packaging industry,” he continued.

“Alupak is thrilled to win the prestigious Alufoil Trophy together with Lavit. This is a fantastic reward for an attractively designed, easy-to-recycle, and high barrier aluminium pack, which provides a truly premium and inspiring product,” added Andreas Zenz, CEO of Alupak.

About Lavit, LLC
At Lavít, we’re driven by a better way to live, one drink at a time. A way that is better for you and for the environment. So we built a revolutionary single serve, cold beverage system for healthy drinks using 100% recyclable capsules that are just 1/7th the aluminum of a soda can. With just the touch of a button, you can enjoy a delicious beverage, still or sparkling, with zero preservatives at just 10 calories or less. Drink in good conscience knowing that for every beverage you enjoy, we commit funds to provide clean, safe drinking water to those in need.

About Alupak AG
Alupak is a leading manufacturer for deep drawn aluminium packaging solutions founded in 1962.  With over 200 highly motivated employees and using state-of-the-art technical equipment, Alupak creates premium packaging for premium brands like Nespresso® or Lavit®. Its key focus is to be the preferred partner for fulfilling premium customers’ ambitious needs.  Alupak develops custom aluminium packaging solutions for customers worldwide.

For Information:

Alupak AG

alupak.com

info@alupak.com

Lavit LLC

drinklavit.com

press@drinklavit.com

Lavit

Lavit

At Lavé­t, we’re driven by a better way to live, one drink at a time. A way that is better for you and for the environment. So we built a revolutionary single serve, cold beverage system for healthy drinks. Lavit uses 100% recyclable capsules that use just 1/7th the aluminum of a soda can. With just the touch of a button, you can enjoy a delicious beverage, still or sparkling, made with zero preservatives and 10 calories or less. Drink Lavit in good conscience knowing that for every beverage you enjoy, Lavé­t commits funds to provide clean, safe drinking water to those in need. For more information, please visit www.drinklavit.com.

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