Recyclebank, the Marketing-as-a-Service (MaaS) company that helps cities and brands encourage residents and consumers to make more sustainable purchasing and disposal habits, announced today its collaboration with Disney on “The Magic of Conservation.” This campaign hopes to inspire teachable moments with kids and families across the country to encourage recycling behavior through the magic of Disney storytelling and characters. The campaign will feature interactive content to drive engagement, including learning about recycling with Mickey and friends.

Leveraging Recyclebank – an education, incentives and behavior change website that reaches residents in more than 300 U.S. communities – the campaign will provide audiences and Recyclebank members with new opportunities to learn how to recycle right through storytelling by featuring well known Disney characters. Engaged audience members will be inspired to earn points by playing games, taking quizzes, and learning about recycling, resulting in a multitude of Recyclebank rewards. 

"We are honored to be working with such a celebrated brand," said Javier Flaim, Chief Executive Officer of Recyclebank. “The power of Disney storytelling to inspire kids and families – coupled with our engagement platform – will make a tremendous impact with respect to recycling and other sustainable actions.”

Check out the campaign at di.sn/recyclebank.

About Recyclebank
For more than 10 years, Recyclebank has been working toward a waste-free future by focusing on the real-world impact of inspiring and motivating individuals. As the first rewards-for-recycling program of its kind, it introduced the principles of a circular economy to a mainstream audience. By partnering with communities and a variety of brands, Recyclebank leverages its Marketing-as-a-Service (MaaS) Platform utilizing data, education and incentives to encourage more than 3 million members to make better purchasing and disposal habits. A certified B Corporation, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com or find them @Recyclebank or facebook.com/Recyclebank.

About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with five business segments:  media networks, parks and resorts, studio entertainment, consumer products and interactive media. Being a good corporate citizen is a time-honored Disney tradition. Through contributions, collaborations with local organizations, in-kind gifts and volunteering, Disney helps to brighten the lives of kids and families in need and strengthen communities around the world. For more information visit, thewaltdisneycompany.com/citizenship or @CitizenDisney.

Recyclebank

Recyclebank

For nearly 15 years, Recyclebank has been working toward a waste-free future by focusing on the real-world impact of inspiring and motivating individuals. As the first rewards-for-recycling program of its kind, it introduced the principles of a circular economy to a mainstream audience. By partnering with communities and a variety of brands, Recyclebank leverages its Marketing-as-a-Service (MaaS) Platform utilizing data, education and incentives to encourage more than 4 million members across 450 municipalities to make better purchasing and disposal habits. For more information, visit www.Recyclebank.com or find them @Recyclebank on Twitter or at facebook.com/Recyclebank.

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