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Global Sustain in Collaboration with Sympraxis Team Present Mr. Goodvertising Thomas Kolster

All-day training seminar entitled "Cause Marketing: Where Profit Meets Purpose".

Global Sustain in Collaboration with Sympraxis Team Present Mr. Goodvertising Thomas Kolster

All-day training seminar entitled "Cause Marketing: Where Profit Meets Purpose".

Published 03-22-16

Submitted by Global Sustain Limited (Ltd.)

Global Sustain in collaboration with Sympraxis Team present Mr. Goodvertising Thomas Kolster

Global Sustain in Collaboration with Sympraxis Team present “Mr. Goodvertising” Thomas Kolster in an all-day training seminar entitled “Cause Marketing: Where Profit Meets Purpose”. The seminar will be held on April 21, at the NJV Plaza, Syntagma Square, Athens.  

The seminar is open to professionals and academia and the participants will have the opportunity to learn about trends and secrets of cause marketing, through successful case studies and techniques, presented by the internationally renowned and prestigious speaker, author and founder “The Goodvertising Agency” and “WhereGoodGrows”, Thomas Kolster.  

The seminar offers a unique training experience and targeted knowledge to all participants who will have the opportunity to understand concepts such as: the value of cause marketing, strengthening the corporate image and the brand image, the identification in the minds of consumers with the image of socially conscious company, and financial performance.  

The carbon neutral seminar is supported by the Embassy of Denmark and is addressed to all professionals involved in corporate responsibility and sustainability, including Sustainability/CSR managers, Marketing, Public Relations, Public Affairs, Corporate Communication managers, NGOs, the academic community, students etc.

Alpha Bank is the Gold Sponsor of the carbon neutral seminar which is supported by the Embassy of Denmark and is addressed to all professionals involved in corporate responsibility and sustainability, including Sustainability/CSR managers, Marketing, Public Relations, Public Affairs, Corporate Communication managers, NGOs, the academic community, students etc. 

For registration: info@globalsustain.org 

Agenda

09:00-09:45  Registration, Coffee & Networking
09:45-10:00  Welcome - Seminar presentation
10:00-10:45  Introduction and basic concepts
10:45-11:00  Coffee break
11:00-11:45  Five steps for engaging brands and nonprofits to Cause Marketing
11:45-12:00  Coffee break
12:00-12:45  Presentation and analysis of international best practices
12:45-14:00  Lunch break & Networking
14:00-15:30  Hands on exercise with participants
15:30-15:45  Coffee break
15:45-16:30  Think Global & Act Local – Cause Marketing practices and market intelligence in Greece
16:30-17:00  Wrap up – Q&A Session
17:00-19:00  Networking Cocktail

Thomas Kolster
Author, Speaker, International Expert in Sustainable Communication and Founder of The Goodvertising Agency & WhereGoodGrows 

Thomas Kolster is a leading international expert in sustainable communication and non-profit marketing. He’s the author of the book “Goodvertising” (Thames & Hudson); the most comprehensive book to date exploring communication as a force for good. As the Director and creative force of the Goodvertising Agency, he’s helping companies, non-profits and agencies understand this new reality. Last year Thomas founded WhereGoodGrows; the world’s first best-practice sharing platform for sustainable initiatives. WhereGoodGrows was mentioned as “one to watch” by Marketing Week. He’s an experienced keynote speaker featured at events such as SXSW, D&AD White Pencil and Sustainable Brands, a steady columnist for the Guardian and several other publications and a regular judge at international award shows such as D&AD, Creative Circle Award, EthicMark Award and Creative Conscious Award. The Huffington Post recently dubbed him “Inspirational Leader”. Ηe’s currently sitting at the board of two non-profit organisations and launched this year the conference Sustainable Bottom Line with Denmark’s biggest business daily.

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Global Sustain Limited (Ltd.)

Global Sustain Limited (Ltd.)

About Global Sustain

Founded in 2006, Global Sustain with offices in Athens, Berlin, Brussels, London, New York and Nicosia, creates awareness and inspires and supports companies and organisations to embody sustainability, through advisory, communications, networking and training, with a focus on the people-planet-profit philosophy. Its members include corporations, non-governmental and non-profit organisations, municipalities and local authorities, educational foundations, media, professional bodies, think tanks and other public or private entities. Global Sustain is a signatory to the Ten Principles of the UN Global Compact, to the Principles for Responsible Investment (PRI), a GRI Data Partner and Organisational Stakeholder (OS), an affiliated member of the Academy of Business in Society, Social Value International, Institute of Directors, CEO Clubs and EFQM. www.globalsustain.org / www.globalsustaingroup.com

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