bobble INFUSE is a sleek, BPA-free water bottle that lets users customize their hydration experience to hydrate, filter, or infuse.

(Marketwired) - bobble®, the leader in sustainable and stylish drinking solutions, today announced the introduction of two new product lines, bobble INSULATE™ and bobble INFUSE™. Expanding the company's portfolio beyond water filtration and into insulated hydration and infusion, these new innovations offer consumers premium solutions for smart hydration, while continuing the company's mission to reduce the outrageous waste of single serve, disposable beverages.

bobble INSULATE™ 
bobble INSULATE is a high-grade, stainless steel drinking vessel that keeps beverages hot for up to 12 hours or cold for up to 24 hours. The new product line incorporates bobble's iconic shape and style, with the addition of double-wall vacuum insulation technology for excellent heat and cold retention. The BPA-free, dishwasher-safe bottle will not sweat and features a leak-proof seal. bobble INSULATE is available in a range of six colors (polar, pear, sangria, peacock, mint, and coral) and retails for $29.99 MSRP.

bobble INFUSE™ 
Designed by renowned industrial designer Karim Rashid, bobble INFUSE is a sleek, BPA-free water bottle that lets users customize their hydration experience. Featuring an innovative, modular cap system, bobble INFUSE provides users the ability to hydrate, filter, or infuse. The bottle's redesigned filter cage serves a dual function - it holds bobble's replaceable carbon filter but also enables infusion when the carbon filter is removed. Users simply add fruit or vegetables to the bottle and the filter cage prevents material from flowing back through the nozzle. bobble INFUSE is available in a range of six colors (poppy, sugar plum, citron, surf, peacock, and fern) and retails for $14.99 MSRP.

With bobble INFUSE, the company will also be launching a two-pack carbon replacement filter which retails for $6.99 MSRP. The filter removes the taste and odor of chlorine from municipal tap water, yielding a cleaner, crisper taste. Each filter is equivalent to 300 single serve water bottles.

"We believe people should be able to enjoy the beverages they love, hot or cold, while on the go, without compromising on style and generating unnecessary single serve waste," said Brian Berklich, Marketing Director of Seventh Generation Ventures. "bobble INSULATE and bobble INFUSE give our consumers even more options for smart choices that fit their lifestyle and make staying hydrated easy, stylish, and fun."

For more information or to purchase, visit www.waterbobble.com.

About bobble®
Founded in 2009, bobble® is a registered trademark of Seventh Generation Ventures, Inc. and based in Raleigh, North Carolina. The brand lives out its mission to reduce the outrageous waste caused by single serve, disposable beverages and beverage systems, with products that provide more sustainable and stylish alternatives. For more information on bobble, visit www.waterbobble.com.

About Seventh Generation 
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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