Submitted by: Holy Land Principles, Inc
Posted: Sep 24, 2015 – 10:03 AM EST
WASHINGTON, Sep. 24 /CSRwire/ - In order to further spread its message about the importance of American companies signing the Holy Land Principles, the Holy Land Principles, Inc. has launched an animated internet video.
The Holy Land Principles are a corporate code of conduct for the 545 American companies doing business in Israel-Palestine. The Holy Land Principles are pro-Jewish, pro-Palestinian and pro-company.
The video is produced by the company named MyEVideo.The company explains: “Explainer videos are considered to be the best introduction tool because they quickly capture the attention of your audience, while relating and explaining your message in a fun, interesting and engaging way. They are fast, entertaining and always leave a good impression. Today’s research states that you only have 53 seconds to capture the interest of people who visit your website or business. With explainer videos, only 7 seconds is enough, because their dynamic entices the viewers to watch it through to the end. An explainer video gives plenty of time (1-3 min) to introduce your business and convey your message in a way that appeals to the audience.”
Fr. Sean Mc Manus—President of the Capitol Hill-based Holy Land Principles, Inc. and Irish National Caucus— said: “ We are very pleased with our new e video. We hope it helps intensify the pressure on the 545 companies to do the right thing. Many American companies doing business in Northern Ireland initially resisted signing our Mac Bride Principles — upon which our Holy Land principles are based— but eventually reason, decency and good governance prevailed, and 116 companies signed the Mac Bride Principles. The same will happen with the Holy Land Principles.”
Currently, a Holy Land Principles resolution is pending before Cisco, whose shareholder Annual Meeting is later in The Fall. Significantly, Cisco did not try to appeal to the SEC to exclude the Resolution— as Corning, GE and Intel tried and failed. The SEC ruled against Corning, GE and Intel, a decision that probably convinced Cisco to back off from trying the same tactics.
Fr. Mc Manus added: “ We appeal to all Cisco investors to vote for our Holy Land Principles resolution. The Holy Land Principles are perfectly consistent with environmental, social and governance (ESG) issues, and are a practical application of the Ruggie Principles.”
Barbara Flaherty, Executive Vice President, Holy Land Principles, said: “ This explainer video is an excellent way to promote our message and mission. I hope it will attract a large audience.”
The E video is available at HolyLandPrinciples.org — and at https://www.youtube.com/embed/iBwjZRI9dhA