(Photo courtesy of UPS YouTube channel)

When faced with the option of scrolling through paragraph after paragraph of text or viewing a video to learn about a topic, the choice is clear among just about anyone from baby boomers to millennials – video wins.

For that reason, corporate communications and content marketing professionals responsible for telling CSR and sustainability stories are honing their multimedia production skills. 

3BL Media has scheduled a webinar for 11 a.m. on June 16 to provide a primer on the personnel, equipment, procedures and budget necessary to build an effective video and photographic storytelling unit inside a corporation or non-profit.

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“Online content that can convey imagery, emotion and data far outperforms press releases and other text-based assets,” said Dave Armon, CMO of 3BL Media, who will moderate the webinar.  “Our goal in hosting this event is to highlight the use of multimedia in CSR and sustainability communications and to demystify the production and distribution process for peers who are planning on taking the plunge into visual storytelling.”

“Visual Storytelling in CSR: UPS® Delivers a Primer for Corporate Communicators” is a free 45-minute webinar.  Presenters will be June Holder, manager of sustainability for UPS; Ben Rivers, creative services manager for UPS; and Phil Matt, a former wire service photographer with 30 years of experience telling corporate stories with a camera. 

Webinar attendees will hear why Atlanta-based UPS, world's largest package delivery company and a leading global provider of specialized transportation and logistics services, recruited talent from CNN and other broadcasters to create an award-winning production unit. 

Presenters will also provide advice for organizations with smaller budgets, specifying affordable equipment to purchase and strategies to reduce fixed costs by relying on freelance videographers and editors.

The creative process will also be a focus, with proven methods of counseling senior executives away from stereotypical and often yawn-inducing photo opps including   ribbon cuttings, ground breakings and grip-and-grins.

About 3BL Media

Founded in 2009, 3BL Media is a corporate communications platform exclusively for the distribution of corporate social responsibility and sustainability news and content. Founded in 2009, the company works with corporations and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL has grown organically and through acquisition, operating a network of focused, authoritative sites including CSRwire, JustMeans and SocialEarth.  Content issued by 3BL Media clients also appears on hundreds of thousands of Bloomberg and Reuters terminals.

3BL

3BL

3BL has revolutionized how brands share their corporate sustainability and social impact progress.

By leveraging our proprietary technology and expansive distribution network, you can easily access disparate and hard-to-reach stakeholders. And, with our best in class analytics suite, you can measure the impact of your ESG initiatives and build a positive reputation that lasts.

Our Brand Studio combines the editorial expertise of TriplePundit's sustainability communicators and the reach of 3BL’s unrivaled distribution network, so you can find new ways to tell your stories better and share them more widely across your target audiences.

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