Submitted by: 3BL Media
Posted: Apr 01, 2015 – 12:48 PM EST
Northampton, MA, Apr. 01 /CSRwire/ - With global standards changing in 2015 for sustainability reporting, 3BL Media is presenting a webinar aimed at communications professionals.
Next-Gen Sustainability Reports: A Primer for Communications Professionals
Tuesday, April 7, 2015
11:00 am ET.
The event is free and will last 45 minutes
“The Global Reporting Initiative has rolled out updated standards that impact how sustainability programs measure and talk about their accomplishments. It’s important that the PR professionals responsible for sharing sustainability reports understand what has changed and gain exposure to best practices for digitally sharing the data and stories contained in these reports,” said Dave Armon, CMO at 3BL Media, which is hosting a series of webinars aimed at sustainability communications.
Webinar attendees will hear a high-level explanation of the benefits of sustainability reporting and gain understanding from Amsterdam-based Global Reporting Initiative (GRI) of how standards are changing to GRI4 in 2015.
Content marketing methodology is being used by a growing number of corporations as they share their sustainability data with an online audience.
AECOM, the global provider of professional technical and management support services to a broad range of markets, will describe how the sustainability report is being retooled to provide a framework for ongoing storytelling through online and social channels.
Presenters include Shivani Rajpal, Manager Training and Coaching Programs, GRI; Chinyere Ojini, AECOM Communications Specialist; and Nicolai Lundy, Education Manager, Sustainability Accounting Standards Board (SASB). Armon will moderate the webinar.
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