Around 50,000 Product Applications Analyzed Using New Method; More Than 20 Percent of BASF Products Analyzed (by Sales) Today Already Make a Particular Contribution to Sustainability
Submitted by: BASF Corporation
Posted: Sep 10, 2014 – 09:50 AM EST
FLORHAM PARK, NJ, Sep. 10 /CSRwire/ - - (Marketwired) - In order to better help its customers align environmental and societal aspects with business success, BASF has developed a new process for steering its portfolio based on sustainability criteria. The Sustainable Solution Steering method is used to systematically review and evaluate the sustainability aspects of the approximately 50,000 relevant product applications in the company's portfolio, which represent sales of EUR 56 billion. The benefit: This externally validated process makes it possible to measure the products' contribution to sustainability within their various markets and industries and to increase this contribution through targeted steps.
Over the past three years, BASF has already analyzed more than 80 percent of its portfolio of around 50,000 specific product applications. The data shows, for example, how a product contributes to cost effectiveness and resource conservation as well as to health and safety. The concrete sustainability requirements of various customer industries are taken into account as well as regional differences. Finally, the process determines the extent to which BASF solutions can accommodate these needs.
Based on the results to date, the analyzed product applications have been sorted into four categories:
Sustainable Solution Steering aims to increase the number of "Accelerator" solutions in the long term in order to further improve the sustainability profile of both BASF and its customers. That is why the product portfolio is under continual review -- which means that this four-category segmentation is also subject to change, for example, in response to altered market requirements or new legislation.
The whole product portfolio will have been analyzed by the end of 2014. With this new method, BASF continues to drive its "We create chemistry" strategy.
"It is becoming increasingly important to our customers to be able to combine economic, environmental and societal demands. We see this development as a business opportunity for BASF, and intend to seize it in a targeted manner. This approach forms an integral part of our corporate purpose: 'We create chemistry for a sustainable future.' By analyzing our entire portfolio with respect to sustainability and systematically expanding on especially sustainable solutions, we underscore this endeavor," said Kurt Bock, Chairman of the Board of Executive Directors of BASF.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF's North American operations, visit www.basf.us.
At BASF, we create chemistry -- and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about EUR 74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
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