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Veritable Vegetable, Organic Produce Distributor, Joins Growing Community of Certified B Corporations

Submitted by: Veritable Vegetable

Categories: Corporate Social Responsibility, Business Ethics

Posted: Jul 01, 2014 – 01:58 PM EST


SAN FRANCISCO, Jul. 01 /CSRwire/ - San Francisco-based Veritable Vegetable, an organic produce distributor, is pleased to announce their recent certification as a B Corporation. Founded to support small to mid-sized farmers and independent retailers, Veritable Vegetable’s success speaks to their commitment to high integrity relationships, quality products, minimal environmental impact and active involvement in the community. Veritable Vegetable’s certification as a B Corp formally recognizes its ongoing commitment to operate their business based on values, rather than the bottom line, and provides a formal assessment tool for monitoring their progress moving forward.

“As a leader in the organic produce industry, Veritable Vegetable is an example of a rapidly growing part of the economy – the social enterprise,” says Bu Nygrens, Co-Owner. “By using business strategy to forward social and environment objectives, we hope to help bring about meaningful change for society, including a sustainable food system where the true cost of growing and moving food is understood.”

B Corporations are a new kind of company that meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. Currently, there are 1000 certified B Corporations in 33 countries, from over 60 industries; all share one common goal: to use the power of business to solve social and environmental problems.

About Veritable Vegetable
With forty years of leadership, Veritable Vegetable (VV) distributes high quality, organic produce to independent cooperatives, retailers, restaurants, schools, corporate campuses and wholesalers. VV supports small to mid-sized organic growers by providing broader access to the marketplace and maximizing the return farmers receive for their product. Based in San Francisco, their distribution area includes California, Arizona, Colorado, Hawaii, Nevada and New Mexico.

As a social enterprise, Veritable Vegetable lives its values and serves as a model for other businesses. Their award winning green fleet and 99% waste diversion program demonstrate a deep commitment to reducing energy consumption and waste. Veritable Vegetable strengthens communities through strong collaborations and deep relationships with their customers, growers, and community partners. They honor labor by paying workers above living wage, offering an extensive benefits package, and cultivating a fair and dynamic workplace. VV contributes over 10% of annual profits to community organizations and schools to build awareness of, and support for, a sustainable food system. Veritable Vegetable is a women-owned business that uses the power of business to solve social and environmental challenges.

To learn more about Veritable Vegetable, visit VV’s B Corp profile page can be viewed at Learn more about B Corporations and their anthem by watching the “B The Change” video. To view the B Corp community, visit

For more information, please contact:

Daria Colner Director of Marketing Communications
Phone: 415-550-4886
Phone 2: 503-577-0508
Fax: 415-631-3505
Nicole Mason Community Involvement Manager
Phone: 415-550-4867


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