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CSR Press Release

Brands Shaping Culture: Leaders from Unilever, Coca-Cola and Facebook to Speak at the 2014 We First Brand Leadership Summit

This 2-day, executive summit will offer corporate marketing, sustainability, CSR and foundation leaders hands-on training in how to combine strategic storytelling and the latest social and mobile technologies to build their brand's reputation

Submitted by: We First

Categories: Events, Corporate Social Responsibility

Posted: Jun 04, 2014 – 06:00 AM EST

 

LOS ANGELES, Jun. 04 /CSRwire/ - We First, the leading purpose-driven brand consultancy, has announced a world-class lineup of speakers for the 2014 We First Brand Leadership Summit, October 7-8, 2014 at the SLS Hotel in Beverly Hills, CA. The Summit’s two-day hands-on training is limited to 200 executives and focused on showing how brands how to tell the story of their good work in ways that build their business.

Now in its 3rd year, the We First Summit has earned the reputation for being the premiere corporate event for purpose-driven social marketing. Attracting marketing, corporate communications, CSR, sustainability and foundation leaders from Fortune 500 brands and top non-profits, attendees learn how to use brand storytelling, community architecture, and scalable social technologies to protect their brand reputation, lead business, shape culture and better our world.

During the two days, all attendees will create their own customized and actionable 2015 Social Branding Blueprint™ based on the latest marketing research, case studies and best practices. This ensures attendees return to their organizations with tangible value and a clear roadmap for their upcoming 2015 brand marketing.

Shaping cultural conversations is now an imperative for brand leadership

The theme of the 2014 Brand Leadership Summit is ‘Brands Shaping Culture.’ “Connected customers now expect greater responsibility from brands and are willing to reward them for it,” says Simon Mainwaring, Founder and Chief Creative Officer of We First. “As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally shaping culture through their good work.”

Learn from the best brand leaders and community architects

Attendees are guided through six modules of training that reveal the latest social business landscape; how to define, frame and share their brand story; the latest best practices in digital, social and mobile technologies; and how to activate employees and customers as brand advocates. Between each module, case studies are brought to life by global marketing leaders from some of the world’s smartest brands.

This year’s must-attend event will feature an exclusive line-up of world-class marketers and business leaders including:

  • Javier Rodriguez, Global Marketing Director, Sustainability Strategy and Communication at The Coca-Cola Company
  • Marc Mathieu, SVP of Marketing at Unilever
  • Andy McKeon, Global Customer Marketing Lead at Facebook
  • Simon Mainwaring, Best-selling author and Chief Creative Officer at We First

Summit attendees hail from a wide range of industries with We First alumni including Starbucks, Nestlé Purina PetCare, Coca-Cola, Chanel, ConAgra Foods, Staffmark, FirstCapital Bank of Texas, Mattel, Toyota, In-N-Out Burger, Thrive Farmers, charity: water, Walgreens and TOMS.

Importantly, We First offers a 1:1 program that means every registration comes with a free ticket for a non-profit or company Foundation. In 2013, 43 non-profits and Foundations were able to attend the Summit at no cost to get the training they need to scale their impact including the American Lung Association, National Wildlife Federation, Mattel Children’s Hospital and Cancer Schmancer.

CSRwire readers save $500! Enter promo code: CSRWIRE (all caps) when you register at www.WeFirst14.com Prices go up June 15, so register as soon as possible as tickets will sell out!

Participating sponsorships are available to organizations or companies who share We First’s vision for business that builds a better world. Current sponsors include: The Coca-Cola Company, Uber, CSRwire, Forbes and TriplePundit. For information on sponsorship or to register for the Summit, please visit www. WeFirst14.com.

About We First
We First is a brand consultancy providing purpose-driven strategy, content and training to help companies lead business, shape culture and better our world.

For more information, please contact:

Dana Byerlee VP Marketing
Phone: 424.272.5194

 

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