Submitted by: Oliver Russell
Posted: May 28, 2014 – 07:30 AM EST
BOISE, Idaho, May 28 /CSRwire/ - Brand marketing firm Oliver Russell, which started in 1991 with social responsibility as a core value precept, announced its new focus on building brands for purpose-driven companies and causes. The cornerstone of this repositioning can be seen on Oliver Russell’s new website, which formally launches today.
“This business strategy captures our 24 years’ experience creating social impact and aligns with a trend toward a purpose-driven economy,” said Russ Stoddard, Oliver Russell founder and president. “Employees, consumers, and communities are looking for business to actively engage in social and environmental issues—people want to create impact in their work, through their purchases and in their relationships with brands.”
Stoddard said the purpose-driven category includes a broad range of mission-driven companies, from health care organizations to natural food retailers, as well as for-profit social enterprises, non-profit causes, governmental agencies and traditional companies trying to integrate purpose into their business models. He listed the growing universe of more than 1,000 certified B Corporations as another example of companies profitably creating social impact.
Stoddard said his agency differentiates its offering by creating integrated campaigns that are authentic to the brand and relevant to consumers. “We have insights into the behavior of purpose-driven consumers, understand how to brand and create successful cause partnerships, and use proprietary software to drive our digital cause-marketing programs,” said Stoddard.
About Oliver Russell
Oliver Russell, a Boise-based brand-marketing firm founded in 1991, builds brands for purpose-driven companies and causes. The company counts Hewlett-Packard, Allegro Coffee/Whole Foods Market, and Mountain Health Co-op among its clients. It is a certified B Corporation, part of a growing movement of companies that believe in using the power of business to help solve social and environmental issues. Since its founding, the company has donated more than $1.7 million in cash and resources via social impact grants to nonprofit causes and social enterprises. More information about these Social Impact Grants can be found here.