Program powered by Charitable Checkout's 'Rewarded Giving' platform
Submitted by: Charitable Checkout
Posted: May 20, 2014 – 05:00 AM EST
WAITSFIELD, Vt., May 20 /CSRwire/ - Charitable Checkout announces that, on May 19th, Halo, Purely For Pets, the socially responsible pet food brand co-owned by animal advocate and media personality Ellen DeGeneres, began a new program to raise awareness and support for the Halo Pet Foundation.
Visitors to Halo’s Facebook Page are afforded the opportunity to donate an amount of their choice and, in return, get thanked by Halo on their Facebook Timelines, get digital discount coupons for purchases on halopets.com, as well as a printable coupon redeemable at Halo’s brick and mortar retail partners. Donors are not required to make a purchase.
The digital coupons, valued between $5 and $20 depending on the amount of the donation, include free shipping and the printable retail coupon offers change monthly.
Powering this effort is Charitable Checkout’s ‘Rewarded Giving’ cause marketing platform that makes it easy for businesses to create campaigns that benefit whatever charities they want to support, while generating positive social media and sales.
David Yaskulka, Halo’s Vice President, Marketing Communications commented, “When loving pet parents buy Halo for their pets, their purchase supports the health and energy of not only their pets, but also less fortunate pets, as we donate over 1.5 million meals every year. Our customers are also very generous, and partnering with Charitable Checkout for Rewarded Giving is a way for us to show another small token of our appreciation.“
Charitable Checkout’s Founder, Jay Ziskrout, said, “We believe that the bottom line of virtually any business can be improved by incorporating cause and values-based marketing initiatives into the overall marketing strategy and we’re excited about teaming up with a brand like Halo who has ‘doing good’ baked into its DNA.”
Explaining the ‘Rewarded Giving’ concept, Ziskrout continued, “Instead of forcing people to buy a product to unlock an often unquantifiable donation amount, we enable businesses like Halo to reward the customers and followers that choose to give with product discounts and public props. Donors can rest easy knowing that 100% of their donation, after a small payment processing expense, goes to the charity that they have decided to support."
ABOUT CHARITABLE CHECKOUT
Charitable Checkout’s ‘Rewarded Giving’ cause marketing platform enables companies of any size to launch highly social branded charitable giving programs that measurably, visibly and profitably connect with consumers around shared values. Businesses enjoy an increase in positive social media posts and shares, sales growth (13% of donors redeem their rewards), and capture actionable user data. Moreover, all the financial and regulatory functions are seamlessly handled in the background by the platform. The platform powers campaigns for entities such as HGTV; Live Nation; Omaha Steaks; Shakira; United Way and more. It offers businesses a new and fresh approach to relationship, social media, values, and discount marketing without any of the potential obstacles. www.charitablecheckout.com
ABOUT HALO, PURELY FOR PETS®
For over 25 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet’s life. Ellen DeGeneres – a long time Halo customer – became part-owner in 2008. In 2010, Halo donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now donates over 1.5 million meals to shelter pets annually in partnership with Freekibble.com, and sponsors the acclaimed PBS series “Shelter Me.” Halo’s natural dog food, natural cat food, treats, supplements and grooming products are available at PETCO, Whole Foods Market, and other fine pet specialty and natural food stores. Learn more www.halopets.com.
ABOUT HALO PET FOUNDATION
The Halo Pet Foundation’s mission is to enhance the well-being of pets and the people who love them. Inspired by our love for animals, we strive to help pets and their families live longer, happier, healthier lives together. Specifically, we seek to educate people on responsible pet ownership, eliminating animal abuse and reducing the overpopulation of uncared for pets. One hundred percent of every donation to the Halo Pet Foundation is granted to animal welfare groups – all operational expenses are covered by Halo, Purely for Pets.