Join us at #McDSustainability on May 7, 2014 at 1pm ET
Submitted by: CSRwire
Posted: Apr 30, 2014 – 05:16 PM EST
SPRINGFIELD, Mass., Apr. 30 /CSRwire/ - When a company like McDonald's with worldwide presence and a complex network of employees, suppliers, activists and consumers, creates a CSR strategy, you expect flavor, complexity, challenges.
And lots of discussion about the "right" approach.
For the fast food giant, which restructured its CSR and sustainability team in 2012 to focus on developing a strategic CSR framework, the process was, shall we say, meaty. Two all beef patties, special sauce, lettuce, cheese, pickles – and more – are among the ingredients for the famous Big Mac. Two years, special considerations, changes and patience are among the key ingredients for the recently adopted CSR Framework.
Like a well-balanced meal, McDonald’s has put five portions on its CSR plate: Food, Sourcing, Planet, People and Community.
2020 aspirational goals include:
McDonald’s goals are no small potatoes.
“Our new CSR Framework demonstrates our intent to grow the business while having a positive impact on society,” said Bob Langert, VP of Sustainability at McDonald’s. “Now, more than ever, customers care about their food and where it comes from. They want to know what companies like McDonald’s are doing to improve the world in which they live. Because of our size and scale, we can influence change for the better.”
There's lots to talk about – and using the 2012-2013 CSR and Sustainability Report as a foundation, CSRwire's Aman Singh and TriplePundit's Nick Aster will host a live conversation on May 7, 2014, with Bob Langert, a 30-year McDonald's veteran and passionate proponent of context and materiality. Among the topics we hope to cover:
Here’s what you need to know:
To register, send out the following tweet:
I'll join @CSRwire & @triplepundit to discuss how @mcdonaldscorp is addressing #McDSustainability challenges http://bit.ly/McDSusty
Got a question for the McDonald's team? Send it to firstname.lastname@example.org.
About CSRwire's Stakeholder Engagement Campaigns
CSRwire regularly conducts webinars and Twitter chats with its member organizations and partner TriplePundit. These chats, developed as facilitated conversations, are aimed at taking a pulse of our community, sharing knowledge and inspiring action. Whether the topic is sustainable living, shared value or responsible careers, these interactive sessions not only help our clients push their communication boundaries but also gain valuable feedback, criticism and the attention of an active and engaged community. Learn more by emailing email@example.com.
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