'Snapshot 2014: A Rising Tide of Expectations' Explores How Future Engagements Could Be Maximized
Submitted by: America's Charities
Posted: Apr 25, 2014 – 11:35 AM EST
WASHINGTON, Apr. 25 /CSRwire/ - Charities face a rising tide of expectations from corporate and employee donors, while at the same time maintaining these corporate partnerships is a challenge. Also the digital era and democratization of information is driving the demand for more accountability, transparency and engagement that is proving difficult for some charities to respond to.
These are some of the key findings of the Snapshot 2014 report from America’s Charities of nearly 240 charitable organizations across the country responding to questions and that paralleled those posed to employers in America’s Charities’ Snapshot 2013. The report focuses on issues and trends at the intersection of corporate giving, employee engagement and nonprofit impact. This is the fourth report produced by America’s Charities in the last 14 years about the $4 billion dollars employees donate on the job each year to deserving nonprofits.
An Advisory Group with representatives from these leading organizations provided insights and guidance: BoardEffect, Catalogue for Philanthropy, Global Impact, GrantStation.com, GreatNonprofits, GuideStar, Independent Sector and Nonprofit Financial Specialists.
According to America’s Charities President and CEO, Steve Delfin, the findings suggest there are alignments as well as gaps between employer and employee expectations and charities’ ability to deliver based on those expectations, many of which are being driven by the proliferation of data and information about charities.
America’s Charities’ Snapshot 2014 report suggests there are areas where there is alignment of employer and charity expectations. Here are a few examples:
The report also outlines where employers and charities seem to be disconnected on some key expectations of mutual importance. Some of those issues include:
“The democratization of information regarding charitable organizations resulting from the emergence, and now permanence, of organizations like GuideStar, GreatNonprofits, Charity Navigator and others, has created both problems and opportunities for charities,” Delfin said. “The problems arise around how to meet the new donor and stakeholder expectations that result from easy access to more and varied information about charities from a wide range of sources. The opportunities for charities are how to differentiate their organization as an effective and high performing charity by leveraging these new information outlets”.
Delfin noted the positive impact of the explosion of charity information has been a deeper discussion about charity effectiveness. “No longer is the primary metric of charity effectiveness the amount it spends on overhead. The discussion about ‘overhead’ as a proxy for a charity’s effectiveness and authenticity has only happened as a result of easy access to information and points of view”.
However, Delfin emphasized, this then puts new burdens on charities to demonstrate how they are meeting new expectations around the impact, sustainability and scalability of their programs and services particularly in a time of reduced government spending and increased competition for scarcer resources.
To obtain a copy of Snapshot 2014, visit www.charities.org/news/trends.
About America’s Charities
America’s Charities (www.charities.org) is a not-for-profit, 501(c)(3) tax-exempt charitable organization and is at the forefront of the workplace giving and employee engagement transformation. The organization connects public and private sector employers with charities to engage employees in greater giving and provides a wide range of programs and services for both employers and charities.