Submitted by: Walden Hyde
Posted: Apr 09, 2014 – 03:59 PM EST
BOULDER, Colo., Apr. 09 /CSRwire/ - Boulder, CO—based brand-strategy and creative agency Walden Hyde (www.waldenhyde.com) announced today that the company has become a Certified B Corporation. This prestigious designation is awarded to companies that use the power of business to solve social and environmental problems and meet higher standards of social and environmental performance, transparency, and accountability.
“Walden Hyde brings sustainability into mainstream culture by helping companies understand what it means to their customers and brands, then helping them tell the right story in the right way,” said Principal, Robb Shurr.
He added, “Being a Certified B Corporation is important to our core mission and helps us be accountable to our own brand values.”
Working across sectors spanning CPG, hospitality, the outdoor industry, and nonprofit, their clients include Unilever, The North Face, Klean Kanteen, prAna, Xanterra Parks and Resorts, and the Forest Stewardship Council.
With this new certification, Walden Hyde joins the ranks of other Certified B Corporation business leaders such as Patagonia, New Belgium Brewing Company, Ben and Jerry’s, and Method.
About Walden Hyde
Based in Boulder, Colorado, Walden Hyde (www.waldenhyde.com) is a brand-strategy and creative agency made up of anthropologists, storytellers, sustainability experts, and designers. They uncover the powerful human stories behind trends and culture to help good brands build consumer loyalty and change behavior.
About B Corp
Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of April 2014, there are more than 900 Certified B Corporations from over 60 industries and 32 countries, representing a diverse multi-billion dollar marketplace.
About B Lab
B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change through a number of interrelated initiative: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (12 states have already passed benefit corporation legislation); 3) driving capital to high impact investments through the use of GIIRS Ratings and Analytics (more than 60 investors with over $3B in impact assets under management use GIIRS); and 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 7,000 businesses use B Lab’s free B Impact Assessment).