Submitted by: CafeGive Social
Posted: Apr 02, 2014 – 09:00 AM EST
PORTLAND, Ore., Apr. 02 /CSRwire/ - The notion that businesses are only in it for the money is a thing of the past. Earlier this year, CafeGive Social joined the nearly one-thousand-company-strong B Corporation network, and was among the first companies to become an Oregon Benefit Company in January 2014.
True to its mission, CafeGive Social is celebrating with social media. The cause marketing app leader has launched a new social media enabled app to celebrate its social impact and the B Corp #BTheChange initiative.
CafeGive Social is using the app to be transparent about its community involvement—a key pillar of the B Corp movement. B Corporations are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. In addition, each is tasked to continually seek ways to engage with its community in igniting social impact.
“It’s one thing to say that we give back and that we’re a socially responsible company. It’s another to show it, and we developed the Social Impact Profile to allow all companies to show their commitment to authentic, transparent Corporate Social Responsibility,” said Sandra Morris, CEO and Co-Founder of CafeGive Social.
Social Impact Profile acts as a living corporate social responsibility (CSR) report, offering fans and followers the opportunity to see, explore and interact around a company’s commitment to its community and to responsible business practices. CafeGive Social’s SIP includes a new option to aggregate social media feeds, a map collecting all the community involvement of employees and the company, and an infographic that highlights key facts about the company’s impact.
To raise awareness about the B Corp movement and encourage others to join the conversation, CafeGive Social integrated the #BTheChange hashtag into the company’s unique SIP in order to create buzz and excitement around B Corps and socially responsible business practices.
"We are proud to join a community of organizations that are committed to making the word a better place through business, and believe that social media is a powerful tool to start conversations around what it means to be a B Corp," said Sandra.
To learn more about becoming a B Corporation and the benefits of “Being a B,” visit www.bcorporation.net/become-a-b-corp.
About CafeGive Social
CafeGive Social is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications and solutions. Our products and services have helped companies, agencies and nonprofits of all sizes connect with customers to build brand, enhance reputation, raise awareness and effect social change. Headquartered in Portland, Oregon, CafeGive Social is a privately held company. For more information, visit www.cafegive.com.
About B Corps
Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of June 2013, there are more than 750 Certified B Corporations from over 60 industries and 27 countries, representing a diverse multi-billion dollar marketplace. To learn more about B Corporations, visit: www.bcorporation.net.
About B Lab
B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change through a number of interrelated initiative: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (12 states have already passed benefit corporation legislation); 3) driving capital to high impact investments through the use of GIIRS Ratings and Analytics (more than 60 investors with over $3B in impact assets under management use GIIRS); and 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 7,000 businesses use B Lab’s free B Impact Assessment).