New Brand Identity for ACCP includes New Logo, Tagline and Website
Submitted by: Association of Corporate Citizenship Professionals
Posted: Mar 27, 2014 – 09:45 AM EST
ORLANDO, Fla., Mar. 27 /CSRwire/ - The Association of Corporate Contributions Professionals (ACCP) has unveiled a new brand identity, including the introduction of a new logo and descriptive tagline along with website. This change is a reflection of the development and transformation ACCP has undergone since inception nearly 10 years ago.
“After undergoing a strategic planning process in 2011, the board and I felt ACCP needed to take a hard look at our identity as an organization. The result of many hours of research and hard work has led us in this exciting new direction,” said Mark Dederer, ACCP Board of Directors Chair. “The colors in the new logo are expressive of many things about ACCP. They are friendlier than our previous logo while maintaining professionalism. Additionally, these energetic colors gradually build upon one another demonstrating the evolution of not only ACCP as an organization, but how a professional in this field can expect to grow and learn after joining.”
Along with the new logo comes a tagline to be used along with the logo, where appropriate. This tagline “The Resource for Corporate Philanthropy” is a concise statement that conveys the mission and vision of ACCP while encapsulating what ACCP strives to be on a daily basis for members.
“Just like our member companies who have outstanding branding representation, ACCP needed to do the same. Through this rebranding process, we have clearly identified exactly who we are for those who may not be familiar with the breadth of resources ACCP offers,” said Mark Shamley, President and CEO at ACCP. “This new clear and consistent identification of ourselves as ‘The Resource for Corporate Philanthropy’ answers the question of who we are and what our organization provides to our members and beyond.”
The new brand identity has already been rolled out across ACCP’s electronic platforms including the website, social media and electronic communications. Printed materials are in development and the new brand will be implemented across all ACCP platforms within the next two months.
The Association of Corporate Contributions Professionals (ACCP) is the nation's leading independent organization providing services and support for corporate grant making, community relations and employee volunteer managers. ACCP is a nonprofit advocacy and continuing education organization that helps corporations identify and adopt best practices and provides training for contributions professionals in the volunteerism, community relations and contributions fields. Our membership is comprised of 140 Fortune 300 multinationals whose collective annual charitable giving exceeds $8 billion.
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