First conceived by United States Senator Gaylord Nelson in 1970, Earth Day has become a major international holiday, and nowhere is that more evident than San Francisco.  Local organizer Douglas Kolberg and his steering committee of influential activists and green businesses are in their fourth year producing San Francisco’s Official Earth Day celebration at San Francisco Civic Center’s United Nations Plaza on Saturday, April 19, from 10 AM to 6 PM.  The event is expected to draw over 10,000 attendees.

“The location is very appropriate given that it was a United Nations proclamation in 2009 that recognized Earth Day as a truly important day on the international calendar,” says Kolberg.  He also says climate issues are a priority this year capped by a walk organized by 350 SF, 350 Bay Area and the Sierra Club from Justin Herman Plaza to the event’s main stage (parade will reach the event at 1 PM).

The event showcases the best of San Francisco’s green community as well as nationally prominent leaders,  including 350.org’s Bill McKibben, Food & Water Watch head Wenonah Hauter and influential biologist/author Margaret Lowman.  The event’s main music stage features a mini-Jam Band festival (http://www.earthdaysf.org/line-up.html), including local favorites New Monsoon and The Earth Day SF All Starts (Rat Dog’s Mark Karran, Hot Butter Rum’s Nat Keefe, Further’s Sunshine Becker and others to be announced). 

There are two other multi-cultural stages offering a wide variety of performances and presentations, highlighted by the special Planet Dance Electronic Music Show featuring six of the area’s top DJs.  There are also many onsite lectures,

DIY workshops on subjects varying from raw foods to greening your home, 80+ eco-friendly exhibits, Eco-Chic Fashion Shows, Clean Energy Zone featuring electric cars (sponsored the Chevrolet Volt and the All Electric Smart Car), Green Kids Zone, Green Tech Pavilion, natural food sampling, live music and the Organic Food & Beer Court. Key sponsors are Rogers Family Coffee, KTVU TV 2, Alice 97.3 FM and The Park Trust Alliance. 

Matthews Communications Media

Matthews Communications Media

Matthews Communications Media represent many green clients, some of them non-profit events such as San Francisco Earth Day.

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