Multi-faceted, collaborative approach to global water crisis builds on Company's longstanding focus on sustainability
Submitted by: Keurig Green Mountain, Inc.
Posted: Mar 19, 2014 – 09:00 AM EST
WATERBURY, Vt., Mar. 19 /CSRwire/ - As part of its focus on water stewardship, Keurig Green Mountain, Inc. (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announced a multi-faceted effort to address the long-term, interconnected challenges of the water crisis, starting with a commitment of $11 million to support leading nonprofit organizations working domestically and internationally to promote water security.
“Freshwater resources are dwindling and communities throughout the world are threatened with scarcity,” said Brian Kelley, President and CEO of Keurig Green Mountain. “Water is a critical natural resource that is fundamentally important to our Company, our consumers, our stakeholders, and our supply chain. As a business and as global citizens, we have a responsibility to promote good water stewardship in the world.“
In late 2014 Keurig Green Mountain will convene water experts at the first annual Keurig Green Mountain Water Summit in Vermont late in 2014 to stimulate conversations, collaboration, and problem solving to address the global water crisis. In addition, the Company will continue to focus on processes and products that reduce the Company’s water footprint and help consumers save water.
As part of the $11 million commitment, Keurig Green Mountain funded four water-related non-profit organizations. Those partners and partnership goals include:
Keurig Green Mountain’s commitment to addressing the water crisis goes hand-in-hand with the Company’s commitment to understanding and reducing its water footprint and creating products that help consumers save water. The innovative Keurig® Brewing System uses water from the tap and only uses amounts of water that will be consumed. That means the Company doesn’t ship water, and consumers don’t throw out water in the form of wasted coffee.
In the 32 years since its founding, Keurig Green Mountain has grown from a single coffee shop in Vermont to a corporate leader in North America, and its commitment to improving the world through its business has stayed consistent. The water campaign builds upon this strong legacy of giving back to its communities and the world.
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.
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