DEFG's EcoPinion Survey Points to Growing Consumer Interest
Submitted by: DEFG LLC/EcoAlign
Posted: Feb 20, 2014 – 11:25 AM EST
WASHINGTON, Feb. 20 /CSRwire/ - DEFG, a management consulting firm specializing in energy (www.defgllc.com), released today EcoPinion No. 18, “Prepay Energy at an Inflection Point.” DEFG worked with a broad array of market participants and public stakeholders through the Prepay Energy Working Group in late 2013 to survey 1,000 consumers. The national survey examined consumer perceptions and satisfaction levels with prepaid options in general, and took a more in depth look at consumer awareness and acceptance of prepaid electricity service.
“There is compelling evidence that a growing number of Americans are very interested in a prepay energy offering as a voluntary bill pay option,” stated Jamie Wimberly, CEO of DEFG. “It helps them to understand and control their usage, and manage their home budget. We believe that 2014 will be a critical year for the prepay energy market.”
The primary findings from the consumer survey are:
“Based on these results, over a fifth of a utility’s consumer base could switch to a prepaid electricity account within a fairly short period of time (2 -3 years), and perhaps more with education and growing awareness of the option over a longer period of time,” Wimberly continued. “This would be a remarkable shift.”
For a free copy of the report, go to: www.defgllc.com.
DEFG is a management consulting firm specializing in energy. We believe that customers are the future of energy. Since 2003, we have helped clients create value in a commodity marketplace. In our rapidly changing marketplace, customer engagement is key to success, and our clients learn to better engage with residential and commercial customers. These customers provide unique resources, reduce risks and increase revenue potential.
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