Can Corporate Sustainability & Economic Growth Coexist?
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Submitted by: Center for Corporate Citizenship at Boston College
Posted: Feb 11, 2014 – 01:20 PM EST
BOSTON, Feb. 11 /CSRwire/ - With 66 companies submitting videos and more than 60,000 participants casting votes, this year’s film festival resulted in a frenzy of activity over the last few weeks. Now the voting has closed and the results are in. The top ten videos are listed below. Each video is unique in its own right and touches on important issues within our communities. Congratulations to our top ten finalists!
CSX Transportation: This video was successful in helping to capture and share the power of collaboration in meeting human needs on a larger scale than any one of the organizations might be able to do on its own. In this video five organizations partner to sort, pack, and help distribute more than 79,000 items of new clothing to youth who benefit from 130 safe-place shelters across America.
Dow Chemical Company: In an innovative partnership, Dow India has joined forces with Trailblazers, an organization focused on providing environmental education training, to “Multiply the Message” for teachers and students across India. The effort helps educate and train teachers in this critical area of study.
GlaxoSmithKline: This video tells the story of one volunteer in GSK’s PULSE Volunteer Partnership. Since its launch in 2009, PULSE has sent nearly 400 GSK employees from 45 countries to serve 85 non-profit partners in 56 countries. Employees work on three- or six-month, full-time, skills-based assignments. The story is one of many that speak to the heart of GSK’s mission to do more, feel better, and live longer.
Health Care Service Corporation: This video submitted by Health Care Service Corporation (HCSC) displays its partnership with Loveisrespect, a national initiative that prevents dating abuse and promotes healthy relationships. The partnership enhances immediate, peer-to-peer assistance, and provides tailored, on-the-ground community outreach, education, and training through “Start Talking,” a campaign that spans Illinois, New Mexico, Oklahoma, and Texas.
Honeywell International: When Colorado Springs was devastated by the 2012 Waldo Canyon and 2013 Black Forest wildfires, Honeywell Hometown Solutions provided immediate assistance to employees that were affected by the fires. In October 2013, Honeywell International hosted a Giving Ceremony for the heroic firefighters who risked their lives to save our communities. This video showcases how their generous donations to the Humanitarian Relief Fund helped people of Colorado Springs recover and rebuild following the devastating wildfires, and demonstrated appreciation to the brave firefighters who saved their communities.
Humana: This video successfully demonstrates the vital role corporate social responsibility plays in helping the communities Humana serves become healthier. A $100,000 donation enabled New Heights Therapy Center in Folsom, La., to build a unique, wheel-chair accessible riding facility that offers an opportunity for more children and adults with disabilities to gain new freedom and confidence, set new goals — and reach new heights.
LoyaltyOne: This video showcases LoyaltyOne’s annual Holiday Charity Drive, which brings seasonal cheer to families in need, and gives associates a chance to come together, make a difference and reflect the spirit of teamwork, focus, and creativity that drives everything the company does.
Mary Kay Inc: With just $5,000, Mary Kay Ash launched her dream company to help and inspire women around the world. The company recently turned 50, and launched a Global Makeover Contest to celebrate with woman around the world. Mary Kay awarded a $50,000 grant to 50 makeover contest winners in the U.S. to the charity of their choice. This video celebrates those winners and their stories. Mary Kay celebrates women and all that one women can do with a dream.
Northwestern Mutual: A cancer diagnosis for a child creates a “domino effect” that affects the patient and family. In partnership with Alex’s Lemonade Stand Foundation and Starlight Children’s Foundation, the Northwestern Mutual Foundation’s Childhood Cancer Program funds childhood cancer research and provides support families fighting this disease.
Thermo Fisher Scientific: Thermo Fisher created this video to create awareness about STEM education and ways corporations can be involved,. There is a shortage of qualified professionals to fill the STEM careers in the U.S., and Thermo Fisher Scientific is dedicated to inspiring the next generation of scientists and engineers to help fill these roles.
If you did not get an opportunity to watch all of the video submissions, entries can still be viewed on the Center website. In the next few weeks the top ten video finalists will be reviewed by a panel of judges who will choose the winner during the 2014 International Corporate Citizenship Conference in Los Angeles on March 24.
Learn how you can attend the 2014 International Corporate Citizenship Conference and hear live the announcement of the Boston College Film Festival winner. Visit www.BCCorporateCitizenship.org today.
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For more from this organization:Center for Corporate Citizenship at Boston College