Volcom Pipe Pro Includes Sustainability
COSTA MESA, Calif., Jan. 24 /CSRwire/ - In line with Volcom's New Future commitment and in partnership with Sustainable Surf and Sustainable Coastlines Hawaii, the fifth annual Volcom Pipe Pro, an ASP 5-Star World Qualifying Series (WQS) event, will once again be designated as a Deep Blue Surfing Event™.
ASP (Association of Surfing Professionals) events can earn this award by following a comprehensive sustainability strategy, established by Sustainable Surf and ASP North America, to help reduce the environmental impact of surf contests. According to the strategy, and in line with event tradition, energy, waste, transportation, climate change and community support efforts will be monitored, managed and measured.
“Each year, we have a great time connecting with the local community and pushing forward our sustainability expectations on site at the Volcom Pipe Pro. We have such amazing partners when it comes to waste management, recycling, food service, and even biofuel,” said Derek Sabori, Volcom’s Sr. Director of Sustainability, “we couldn’t do it without them.”
In addition to Sustainable Surf, Volcom will be working hand in hand with – and gives a special thanks to - TR3EES, Sustainable Coastlines Hawaii, Throw to Grow, Menehune Water Company, World Centric, Wildlife Works, Pacific Biodiesel, Nathan Peracciny, Waihuena Farms and Give Clean Water to ensure Deep Blue certification criteria is met.
Community support comes in the form of a Live Like Sion fundraiser for the Sion Milosky Memorial Fund, and a yearlong Give Back Series campaign raising money for Boys & Girls Club of Hawaii. Additionally, community-oriented travel credits will be purchased for all traveling staff, and efforts will be made to raise additional funds for North Shore Community Land Trust, Boys & Girls Club of Hawaii and Sustainable Coastlines Hawaii, through the Surf Credits website and their Turtle Bay giveaway.
Learn more about all the event’s sustainability initiatives at volcompipepro.com/contest-guide/new-future and watch the 24-minute film Volcom Pipe Pro 2013 – Sustainable by Design by Nate Peracciny for a recap of last year’s highlights.
About Volcom, Inc.
Volcom is a modern global lifestyle brand that embodies the creative spirit of youth culture. The company was founded in 1991 on the principles of liberation, innovation and experimentation, and this is uniquely expressed in its quality clothing, footwear, accessories and related products under the Volcom brand name. For more information, please visit www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. www.kering.com