Five flavors of refrigerated Better Beans

The Better Bean Company (www.betterbeanco.com), the pioneer of refrigerated “rethought” beans, announced today that the company has become a Certified Benefit Corporation (B Corp). The prestigious designation is awarded to companies that use the power of business to solve social and environmental problems and meet higher standards of social and environmental performance, transparency and accountability. B Corp is to sustainable business what fair trade is to coffee, or LEED is to buildings.

“From the beginning, we were committed to using the highest quality natural and organic non-GMO ingredients sourced within our region,” said Better Bean Company founder Keith Kullberg. “We create positive relationships with our employees, vendors and customers and offer them a level of transparency that speaks to our common goal of creating social change and producing a tasty and healthy product.”

The Better Bean Company co-owners Keith and Hannah Kullberg started their company with the purpose of inspiring people to rethink beans. Better Beans are vegan, gluten-free, and Non-GMO Project Verified and feature regionally grown organic and Food Alliance-Certified beans. The all-natural ingredients are slow cooked by hand, sautéed for rich flavor and packaged to seal in the fresh flavors.

Sustainable “One-Seal” Technology

The Better Bean Company’s unique packaging uses “one-seal” technology for its resource conservation. This system integrates the typical extra layer of plastic into the lid and represents a 30% reduction in carbon footprint. The lid is firmly sealed into place with heat and pressure, creating a food-safety barrier that peels off easily. The container is also BPA-free and fully recyclable.

About B Corp
B Corporations are the next stage of fair trade. Just as fair trade seeks to establish positive relationships with suppliers, B Corporations seek mutually beneficial relationships with all of their stakeholders. To become a Certified B Corporation, The Better Bean Company was evaluated by B Lab, the non-profit that certifies and supports B Corporations, and determined the company and products meet the comprehensive performance standards to qualify for certification. Unlike traditional corporations that make decisions primarily for the benefit of their shareholders, Certified B Corporations consider the impact of their decisions on all their stakeholders including their consumers, employees, shareholders, suppliers, community and environment.

Certified B Corporations must

• Meet rigorous standards of social and environmental performance
• Legally expand their corporate responsibilities to include consideration of stakeholder interests
• Build collective voice through the power of the unifying B Corporation brand

“We strive to educate our consumers and employees on social and health issues so they can join Better Bean in making conscious decisions that will affect our wider community,” said co-owner Hannah Kullberg. “We are proud to be a member of the growing community of businesses committed to conscientious and sustainable growth.” The Better Bean Company joins the ranks of other social and environmental business leaders in the marketplace including over 650 Certified B Corporations from sixty industries in the consulting, consumer packaged goods, solar energy and legal sectors representing a diverse multi-billion dollar marketplace.

About Better Bean Company
Better Bean offers the first-of-its-kind award-winning refrigerated beans that are ready to eat or heat for a quick dinner or snack. Varieties include Rethought Red Beans, Uncanny Refried Black Beans, Cuban Black Beans, Wholly Chipotle Bean Dip and Three Sisters Chili. Find Better Beans at select grocers throughout the country including Whole Foods Market, New Seasons, Wegmans and more. Each variety is available in a 14-ounce re-sealable deli tub and retails for $3.79-$3.99 MSRP. For more information, recipes and a store locator, visit www.betterbeanco.com. Follow us on Twitter @BetterBeanCo and Facebook.com/betterbean.

Better Bean Company

Better Bean Company

The Better Bean Company offers the first-of-its-kind refrigerated beans sustainably produced and packaged and ready to eat or heat for a quick dinner or snack. Flavors include Rethought Red Beans, Uncanny Refried Black Beans, Cuban Black Beans, Wholly Chipotle Bean Dip and Three Sisters Chili. The Better Bean product line was named a top pick among new vegan products at Natural Products Expo West in 2012. The beans feature organic and Food Alliance-certified beans slow cooked by hand, sauté©ed in cold-pressed high-oleic safflower oil and packaged to seal in the fresh flavors. All the ingredients are natural, gluten-free, soy-free, vegan and Non-GMO Project verified. Find Better Beans at select grocers including Whole Foods Market, New Seasons, Wegmans and more. Each flavor is available in a 14-ounce re-sealable deli tub and retails for $3.79-$3.99 MSRP.

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