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Traction on Demand Achieves B Corporation Certification

Growing Vancouver Technology Company becomes one of only 100 Certified B Corporations in Canada

Submitted by: Traction on Demand

Categories: Community Development, Corporate Social Responsibility

Posted: Jan 06, 2014 – 08:30 AM EST


BURNABY, B.C., Jan. 06 /CSRwire/ -  Traction on Demand is proud to announce that they have joined the growing ranks of Certified B Corporations in Canada. As one of the first 100 in Canada and with just over 900 on the planet, Traction finds itself among the leading environmentally and socially conscious organizations worldwide.

As a Certified B Corporation, Traction voluntarily meets performance standards that measure a company’s impact on all its stakeholders (i.e., workers, suppliers, community and the environment). Unlike traditional corporations, Certified B Corps are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders, providing organizations with purpose beyond profit.

As Canada’s first and largest Certified B Corp Cloud Alliance Partner, Traction hopes to encourage and inspire all companies in all industries to follow suit. Mike Winterfield, Traction’s COO believed becoming a B Corp was the next logical step for Traction. “Becoming a certified B Corp is yet another example of Traction living by its values. The designation provides companies with access to a community of like-minded organizations in their own industry and others. It creates opportunities for positive partnerships and the chance to be a part of a growing movement in redefining success in business.”

The process for obtaining a B Corp Certification entails a thorough online assessment that delves into the heart of each business and extracts and analyzes the organization’s core values and practices. If the company scores a high enough grade they then move on to the assessment and documentation verification stage. Throughout the process the team at B Lab, the nonprofit organization providing the B Corp certifications, was extremely helpful and easy to work with. You can view Traction’s assessment score and B Corp profile here.

About Traction on Demand
Traction is a CRM consulting and software development firm with unparalleled expertise in implementations, data quality and marketing automation. Traction streamlines your business process by bending cloud-based technologies around your business users. Our enemy is redundancy. The results: we remove barriers to success and ultimately increase our customers’ bottom line through sales, marketing, service and operational alignment. In 2013, Traction’s employee base grew by 150%. Learn more about Traction on Demand at or follow them on Twitter at

About B Corps
B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, there is a growing community of more than 900 Certified B Corps from 28 countries and 60 industries working together toward one unifying goal: to redefine success in business. Find out more at

About B Lab
B Lab is a nonprofit that serves a global movement of entrepreneurs using the power of business to solve social and environmental problems. B Lab serves these entrepreneurs through three interrelated initiatives that provide them the legal infrastructure and help them attract the customers, talent, and capital to scale.

For more information, please contact:

Kevin Murray Marketing Specialist
Phone: 604.620.6040
Twitter: @kevinmurray7


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