Can Corporate Sustainability & Economic Growth Coexist?
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Submitted by: Traditional Medicinals
Posted: Dec 30, 2013 – 07:24 PM EST
Sebastopol, CA, Dec. 30 /CSRwire/ - Traditional Medicinals, a best-selling producer of herbal wellness teas [Wellness tea refers to the SPINS unique category of medicinal tea and product placement within a category is determined by SPINs], today announced highlights from its first annual sustainability report, including efforts to source exclusively certified organic and Non-GMO Project verified botanicals, as well as ensure ethical sourcing practices, and a commitment to sustainable and responsible packaging for its products.
While sourcing more than one hundred botanicals from more than twenty-five countries to both preserve ancient knowledge and stay true to traditional herbal formulas, the company works to support social justice and environmental health - from collection to cultivation to consumption.
“Social responsibility is part of our DNA,” said Josef Brinckmann, vice president of Sustainability for Traditional Medicinals. “Our ultimate goal is to help transform the commerce of herbs by supporting ethical and sustainable trade at every point of the value chain. On the cusp of our 40th anniversary we want to formally share decades of work in hope of inspiring others.”
Developed under the Sustainable Food Trade Association guidelines, the report captures achievements as of 2012, including:
Global Community Investment
Tea Pioneer Shares Long-Term Goal
Progress to date moves the company toward its long-term goal of achieving full ingredient sustainability by its 50th anniversary in 2024, if not sooner. That includes the goal of 100 percent certified organic, fair trade, FairWild and Non-GMO Project verified ingredients, as well as biodegradable, compostable recyclable packaging, including certified sustainable resources for the Manila hemp fiber used to make its tea bags and the attached cotton strings.
About Traditional Medicinals
Traditional Medicinals, Inc., a Certified B Corporation and California Certified Green Business, is a leading seller of wellness tea in the US and the pioneer of the wellness tea category in the U.S. and Canada. TM is also the leading seller of both organic tea and Fair Trade Certified™ herbal teas in the US and Canada. The company is passionate about connecting people with plants and sharing centuries-old wisdom of how to use them. Their more than 50 high quality wellness teas are formulated by herbalists using pharmacopoeial grade herbs. This is one of the defining qualities that set Traditional Medicinals apart from many leading tea brands. Founded in 1974, Traditional Medicinals is an independent and employee-owned company (ESOP) and embraces sustainability, ingredient purity, and social and environmental activism. For additional information, visit www.traditionalmedicinals.com.
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