By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for Students at James Otis Elementary gathered for a special assembly today where Buick, GMC and their Local Dealers surprised the school with a special holiday gift: new backpacks filled with school supplies. The exciting giveaway was made possible thanks to Buick, GMC and their Local Dealers’ EducationAd advertising through CBS EcoMedia.

Buick and GMC’s donation to James Otis Elementary is particularly meaningful. The school traditionally gives the students a holiday gift each year; a time-honored custom which was threatened this year by budget constraints. Buick and GMC enabled the school to carry on this special tradition while brightening the lives of hundreds of students.

Hosts of today’s event included Patrick Finnegan, General Motors District Sales Manager; Mike Foster, Colonial Buick GMC Manager; Paul Polizzotto, Founder and President, CBS EcoMedia.

To relay their gratitude, the students sang a set of holiday songs to the Buick and GMC representatives following the remarks.

EcoMedia’s national non-profit partner, Kids In Need Foundation, provided the school supplies for the school through its School Ready Supplies and Bulk Supplies Program. Kids in Need Foundation’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need.

The funding for the supplies was a part of Buick and GMC EducationAd advertising on CBS, a program which enables advertisers to support community projects across the country. The backpacks handed out today were filled with essential items that included folders, notebooks, crayons, pens and pencils, pencil sharpeners, erasers, glue sticks, scissors, rulers and highlighters.

“The New England Buick and GMC dealers are honored to have the opportunity to pitch in locally and help the education of our kids,” said Patrick Finnegan, General Motors. “The importance of a good education cannot be overstated. We are excited to give back to the community, especially during this holiday season.”

The donation by Buick, GMC and their Local Dealers will take the burden off families within the community who are unable to purchase school supplies and the teachers who, so often, purchase supplies out of their own pocket. This generous donation will impact a total of 410 students.

Children are able to fully participate in the educational experiences with which they are presented when they are given proper school supplies. Teachers and principals report improved concentration, participation, and behavior of students when they are properly equipped with supplies at school.

"We commend EcoMedia and Buick, GMC and their Local Dealers for understanding how important it is for students to have school supplies," said Dave Smith, executive director of the Kids In Need Foundation. "Having the school supplies means these students will not have to worry about how they will fully participate in classroom activities or how they will get their homework done. To eliminate this barrier for the kids and alleviate the burden teachers often assume of providing supplies to students out of their own pockets are the reasons the Kids In Need Foundation exists. But we can't do it without the support of our partners."  

“What a thrill it’s been to witness firsthand the impact that these backpacks filled with supplies will have on the students,” said Paul Polizzotto, Founder and President, CBS EcoMedia. “We’re immensely grateful to Buick, GMC and their Local Dealers for supporting education in this community and equipping the students with the tools they need to succeed.”

About Buick
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick

About GMC
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.

The Kids In Need Foundation
The Kids In Need Foundation is a national 501(c)(3) charitable organization founded in 1995. The Foundation’s mission is to prepare children to learn and succeed by providing free school supplies to students most in need. Its National Network of Resource Centers includes 32 facilities where teachers from low-income schools go to obtain free school supplies for their students. School supply giveaways in communities not served by Resource Centers are accommodated through the School Ready Supplies program, and students who have gone through natural disasters are helped to get back to their normal routines with new backpacks and supplies through the Second Responder program.  In addition, two Teacher Grant programs award preK-12 educators with funding to provide innovative learning experiences for students. The Kids In Need Foundation has distributed more than $500 million in school supplies since its founding, directly benefiting more than 2.4 million students and 100,000 teachers annually, and has awarded $1.5 million in grants to teachers. Kids In Need has received Charity Navigator’s highest four-star rating for four years, indicating that it operates in a fiscally responsible way and outperforms most other charities in America, and has earned the GuideStar Exchange Seal, demonstrating its commitment to transparency. For more information, visit www.kinf.org. Join Kids In Need Foundation on Twitter at twitter.com/kidsinneed and Facebook at facebook.com/kidsinneed.

About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002.  In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide.  In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.  Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS

projects we believe will have a beneficial effect upon the environment, health and/or education within local communities.  EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

EcoMedia

EcoMedia

At CBS EcoMedia Inc., we have a vision: To harness the power of advertising and channel it into tangible social change.

Since the founding of the company in 2001, our team has worked tirelessly to develop and hone an advertising model that would transform this ideal into reality.

It was with great pride that in 2011 and 2012, we launched our EcoAd, WellnessAd, and EducationAd programs. These unique product offerings are based on our patent-pending ad model through which our clients, in collaboration with our wide network of non-profit partners, provide financial support for critical, yet underfunded, environmental, health, and education projects in communities nationwide.

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