Over 200 communicators.
Over 4,000,000 impressions.
Reach Over 250,000 Twitter accounts.
Hundreds of tweets.
1 Transparent Conversation
The Power of a Twitter Chat
Ceremonial luncheon celebrated the 4,800 pediatric patients who will benefit from Cadillac's gift annually
Submitted by: CBS
Posted: Dec 18, 2013 – 04:29 PM EST
MIAMI, Dec. 18 /CSRwire/ - Cadillac has partnered with CBS EcoMedia Inc. through its innovative WellnessAd advertising program to fund ten Starlight Tablets for two Miami-area hospitals: Joe DiMaggio Children’s Hospital and Miami Children’s Hospital.
A special “Power On!” luncheon was held at Luca Bella and kicked off this exciting program. Hosts included Ed Williamson, President of the South Florida Cadillac Dealers and Chairman and CEO of Williamson Cadillac; Robert Peters, Associate Director Partnerships, Starlight Children’s Foundation; Paul Polizzotto, President and Founder, CBS EcoMedia; Melissa Wetzel, Development Director, Miami Children’s Hospital, and Jackie Johnstone, Director of Development, Joe DiMaggio Children’s Hospital.
Prior to the “Power On!” lunch reception, representatives from the local Cadillac dealerships took private tours at both hospitals to witness firsthand the impact of their WellnessAd advertising.
Cadillac’s support funded five Starlight Tablets at each hospital. The Starlight Tablets funded by Cadillac will serve an estimated 4,800 pediatric patients per year.
“The Dade and Broward area Cadillac dealers are delighted to partner with the Starlight Children’s Foundation for the benefit of children who are patients at Miami Children’s Hospital and Joe DiMaggio Children’s Hospital,” said Ed Williamson, President of the South Florida Cadillac Dealers and Chairman and CEO of Williamson Cadillac.
"This wonderful donation has arrived at Miami Children’s Hospital just in time for the holidays,” said Lucy Morillo-Agnetti, president and CEO of Miami Children’s Hospital Foundation. “These Starlight Tablets will bring comfort and joy to our chronically ill patients during the holiday season and beyond.”
Starlight Tablets are a critical resource for healthcare professionals to support the ongoing needs of kids while in the hospital. The tools and resources on a Starlight Tablet aid child life specialists in easing patients’ fears and empowering kids to cope with their diagnosis. Starlight Tablets come loaded with award-winning Starlight educational programming, a list of recommended applications and a link to Starbright World®, the world’s first-ever online social network for teens with chronic and life-threatening medical conditions. The Starlight Tablet is an invaluable way to serve the evolving needs of hospitals and children through education, distraction and the healing power of play.
"Putting Starlight Tablet technology in the hands of Child Life Specialists and their patients helps improve the hospital experience for kids at the point of care," said Jacqueline Hart-Ibrahim, Starlight Global CEO. “We are so pleased to partner with CBS EcoMedia and Cadillac to bring this invaluable resource to Miami-area hospitals."
“Thanks to Cadillac’s generous financial support through their WellnessAd advertising, 4,800 pediatric patients and their families in the Miami area will benefit from the healing and distractive power of Starlight Tablets,” said Paul Polizzotto, President and Founder, CBS EcoMedia.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.
About Starlight Children’s Foundation
Over the past 30 years, Starlight Children’s Foundation has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year. To learn more, visit www.starlight.org, or follow us at facebook.com/StarlightChildrensFoundation and twitter.com/StarlightOnline.
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at twitter.com/EcoMediaCBS.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
For more information, please contact:
For more from this organization:CBS