New Era as Global Sustain
Submitted by: Global Sustain
Posted: Oct 31, 2013 – 10:06 AM EST
ATHENS and BRUSSELS, Oct. 31 /CSRwire/ - EuroCharity enters a new era, launching a fresh and innovative corporate profile through its new identity. Eight years after its incorporation, the company is being reintroduced under the name, “Global Sustain,” reflecting a dynamic sustainability organisation that embraces global challenges. With the adoption of its new brand, tagline and logo, Global Sustain simultaneously launches its redesigned website, www.globalsustain.org.
While concepts such as Environment, Society, Governance (ESG), Triple Bottom Line and Sustainability prevail, the company adjusts and redefines its mission as follows: To create awareness, inspire and support companies and organisations in sustainability, through advisory, communications, networking and training, guided by the people-planet-profit concept.
The word “Global” in the new corporate name emphasises the dimension of worldwide interaction among businesses, regardless of size or sector, in response to global challenges regarding markets, society and our environment. Sustainability (derived from the word “Sustain”) emerges as the ultimate trend in accordance with the tagline concept people-planet-profit, which embodies the vision of Global Sustain: “A sustainable world where organisations embrace responsibility and respect for human and natural capital in their quest for growth.”
The stylised globe in the logo represents the company’s role as the 360 degree sustainability partner of its clients, as well as its extrovert philosophy. The red color, which has always been a core element of the identity, is richer and deeper and symbolises the new energy of the company, while the blue color states professional integrity and credibility.
The redesigned website includes stylish elements that give the essence of modernity, without losing any of its previous efficiency, accuracy and purposefulness.
As Mr. Michael Spanos, Managing Partner of Global Sustain quoted: “The new corporate identity represents our evolution. It better conveys our value proposition and provides inspiration for the provision of high-level services to members and stakeholders. It makes sense for us to adopt Global Sustain as our new company name in face of global sustainability challenges; there may never be a better time to rebrand. This change is a logical step that gives us a valuable asset with which we can continue to expand our services, and locations during our next phase of growth and development. We are happy and proud to present it to you, hoping that you will share our enthusiasm and keep supporting our work.”
The rebranding (name, logo and tagline) was developed by Asset Ogilvy, a corporate member of Global Sustain, while business stationery was designed by the corporate member impressme.
Visit our newly designed website, www.globalsustain.org.
About Global Sustain
Global Sustain maintains offices in Athens and Brussels. The company offers innovative on-line and off-line services related to sustainability, corporate responsibility, responsible investing, green economy, business ethics and excellence, transparency, human rights and accountability. Its mission is to create awareness, inspire and support companies and organisations in sustainability, through advisory, communications, networking and training, guided by the people-planet-profit concept. Its members include corporations, non-governmental and non-profit organisations, municipalities and local authorities, academic institutions, media, professional bodies, service providers, chambers, think tanks and other public or private entities. Global Sustain owns and daily updates the popular portal www.globalsustain.org, it is active in social media, offers advisory services, publishes a multi-stakeholder Yearbook, two comprehensive fortnightly e-newsletters, facilitates networking among members (M2M), organises events and the Sustainability Forum, a training, networking and professional development event, supporting companies and organisations in formulating their sustainability profile. www.globalsustain.org
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