Imperative and CSRwire today announced the search for the top 100 leaders of the Purpose Economy. The Purpose Economy 100 campaign will seek out the corporate, academic and policy leaders whose work underscores ‘purpose’ as the next driver of the global economy.  The two organizations have issued a call to action for the public to nominate these 100 leaders who will be vetted, profiled and announced in 2014. Nominations are now being accepted at imperative.com/pe100.

“The Information Economy was pioneered by the likes of David Packard, Mitch Kapor and Bill Gates.  Now, a new group of pioneers are emerging to create new social and economic value around the world,” said Aaron Hurst, CEO of Imperative and author of The Purpose Economy. “We are thrilled to be working with CSRwire to highlight the new extraordinary corporate, academic and policy leaders who are leading this transformation of our economy,”

The Purpose Economy 100 campaign will accept nominations throughout the month of October.    Leaders that make the Purpose Economy 100 list will be unveiled on PurposeEconomy.com in January and then profiled in depth on CSRwire and their partners throughout 2014. The unveiling of the Purpose Economy 100 will coincide with the release of The Purpose Economy in 2014. This week the beta version of the book was distributed to over 1500 key thought leaders to solicit new feedback and examples from across sectors. 

Aaron Hurst is a globally recognized social entrepreneur and authority on social innovation, as well as a close advisor to a number of global brands, and frequent speaker and writer on the development of the Purpose Economy.  He founded and now serves as a senior advisor to the Taproot Foundation, where he was the catalyst and lead architect in developing the $15 billion pro bono service market. The nephew of economist Marc Porat who coined the term “Information Economy,” Aaron began his career in Silicon Valley developing the precursors to social media. He is a graduate of the University of Michigan.

His organization, Imperative, is powering the rise of the Purpose Economy and enabling individuals, organizations and markets to thrive in it. Alongside a strong partnership with thought-leading organizations from Etsy to Elance, Imperative is developing the first online purpose platform for discovering, activating and growing purpose.

CSRwire is a digital media platform for the latest news, views and reports in corporate social responsibility and sustainability. Founded in 1999, CSRwire is based in Springfield, Massachusetts.

Nominations for the Purpose Ecomy 100 are now being captured at imperative.com/pe100, which will be live through October 2013. It is possible to learn more about the Purpose Economy at purposeconomy.com and Imperative’s work at imperative.com. 

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Imperative designs the experience, products and strategy of measurement to help companies, organizations, and communities manage what matters.

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