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Leaders from Starbucks, Coca-Cola, UN Foundation, Toyota, and charity: water to speak at the 2013 We First Social Branding Seminar

Executive summit will offer marketing, sustainability and CSR leaders hands-on training on how to harness the power of brand storytelling with the latest social and mobile technologies

Submitted by: We First

Categories: Corporate Social Responsibility, Events

Posted: Sep 12, 2013 – 03:16 PM EST


LOS ANGELES, Sep. 12 /CSRwire/ -  We First, the leading social branding firm, has announced a world-class lineup of speakers for the 2013 We First Social Branding Seminar. The 2013 Seminar is set to convene September 24-25, 2013 at the W Hollywood Hotel in Hollywood, CA and will provide two days of hands-on training for marketing, corporate communications and CSR and sustainability leaders on how to tell the story of their company’s good work in ways that build their brand’s reputation, bottom line and social impact.

“The conspiracy of multiple global social crises, fast changing social technologies and rising consumer activism represent perhaps the greatest threat to longstanding business practices and leadership that large brands have ever faced,” said Simon Mainwaring, CEO and Chief Creative Officer at We First. “So while CSR, cause-marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand’s core mission and values is now a critical strategy in terms of the reputational, employee productivity and bottom line impact to your company. To ignore the new demands of media-savvy, highly connected and socially concerned consumers is business suicide.”

No ordinary conference, the 2013 Seminar is a two day, hands-on executive training summit. Attendees will learn how to harness the power of brand storytelling through the latest social and mobile technologies and walk away with an actionable Social Branding Blueprint to present back to their organizations. The training is divided into six Modules with expert speakers and breakout sessions between each.

This year’s training will be brought to life by an exclusive line-up of literally the best marketers and business leaders in the world including:

  • Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company
  • Tom LaForge, Global Director of Human & Cultural Insights at The Coca-Cola Company
  • Aaron Sherinian, VP for Communications and Public Relations for The UN Foundation
  • Paull Young, Director of Digital at charity: water
  • Kathy Mota, Corporate CSR and Social Impact, Toyota Motor Corporation
  • Simon Mainwaring, Best-selling author and CEO & Chief Creative Officer at We First

There will also be a panel focused on disruptive marketing technology featuring Chris Miglino, the CEO & Co-Founder of Social Reality, and Gregory Markel, Founder & CEO of Infuse Creative.

The Seminar attracts leaders from a wide range of industries with confirmed attendees from Nestlé Purina PetCare, Coca-Cola, Chanel, ConAgra Foods, Starbucks, Staffmark, FirstCapital Bank of Texas, In-N-Out Burger, Thrive Farmers, The American Lung Association and The UN Foundation.

Each registration comes with a free ticket for your favorite non-profit or company Foundation and there are also group discounts and VIP tickets still available. The VIP tickets include a private "We"IP dinner featuring a special "Keynote Concert" by music legend, Freddie Ravel, on the night of September 24th. Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna and Earth, Wind and Fire, Freddie Ravel will reveal through music the secrets of human harmonics that amplify business success.

Save $500! Just enter promo code: CSR (all caps) when you register at www.WeFirst13.com. We encourage you to register as soon as possible because, just like last year, the Seminar will sell out.

About We First
We First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies. In doing so, We First protects clients against compounding social crises, fast-changing social technologies and rising consumer activism and positions them for leadership, growth and impact.

For more information, please contact:

Dana Byerlee VP Marketing
Phone: 310-450-0900


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