Power to the plug-ins celebrated at ribbon-cutting made possible by Chevy's EcoAd advertising with CBS EcoMedia
MALIBU, Calif., Aug. 22 /CSRwire/ - Two of the most popular State Parks in Southern California – Leo Carrillo State Beach and Malibu Creek State Park – now have even more appeal for plug-in electric vehicle owners with the addition of new, free charging courtesy of Chevrolet’s funding through their EcoAd advertising with CBS EcoMedia Inc. The two, 240 volt , chargers can accommodate up to four plug-in electric vehicles. The units were installed at the two parks by EcoMedia’s nonprofit partner, Adopt A Charger. Chevy’s funding will provide free charging and service and maintenance for the charging stations for three full years.
A ribbon-cutting celebration was held today at the site of the new Chevy-funded EV chargers in front of the Malibu Creek State Park Administration Building near the day-use picnic area. The ribbon-cutting celebration was hosted by Craig Sap, California State Parks Superintendent for the Los Angeles District; Chevrolet Group Manager, Western Region Communications, Dave Barthmuss; Kitty Adams, Executive Director, Adopt A Charger, Inc.; and CBS EcoMedia President and Founder, Paul Polizzotto. Special guests included Alexandra Paul, Co-Founder, Plug-In-America, a Chevy Volt owner; along with several other Chevy Volt and Chevy Spark EV drivers and other interested plug-in car enthusiasts.
Chevy brought out two Chevy Volts and a new Spark EV for test drives and several attendees availed themselves of the opportunity to get behind the wheel of the battery-powered vehicles.
California State Parks recreational activities and outdoor experiences draw approximately 85 million visitors each year –an increasing number of who drive plug-in vehicles. Installation of EV charging stations is part of the “Cool Parks” initiative by California State Parks that responds to the pressing challenges of climate change and seeks to educate park visitors, and motivate the broader public to be part of the solution. By “adopting” these chargers, GM becomes a Proud Partner of the California State Parks.
“Electric vehicles are catching on and we’re proud that the Chevy Volt is the number one selling plug-in vehicle in the country,” said Dave Barthmuss, Chevrolet’s Western Region Group Manager. “These new chargers will allow EV drivers to enjoy trips out to Southern California beaches without range anxiety. Installing EV charging stations at destination locations like Malibu Creek State Beach, where vehicles will sit for several hours, is a perfect example of the kind of infrastructure that will help grow the EV market.”
“The California State Parks have always stood for environmental stewardship, and I am grateful that Adopt a Charger can help them promote The Cool Parks Initiative,” said Kitty Adams, Executive Director of Adopt A Charger. “The Chevy sponsored EV chargers at Leo Carrillo and Malibu Creek provide inspiration to visitors who want to reduce their carbon footprint. Electric vehicles reduce green house gas emissions by at least 45% compared with gasoline vehicles.”
The newly installed EV chargers at Leo Carrillo State Beach are conveniently located in front of the Visitor’s Center in the day-use parking lot, and are visible from Pacific Coast Highway. Leo Carrillo is in the heart of Malibu and well known for its exquisite campground area and top-notch surf spot with beautiful beaches. Malibu Creek State Park, located four miles south of Highway 101 on Las Virgenes/Malibu Canyon Road is an urban oasis a short 25 miles from downtown Los Angeles. The park features hiking, swimming, fishing, bird watching and horseback riding opportunities.
Chevrolet’s funding comes through its partnership with EcoMedia and their unique advertising program that connects advertisers with tangible health, environmental and education projects in communities across the country.
“We couldn’t be more excited about partnering with Chevrolet to use their EcoAd advertising to help our nonprofit partner, Adopt A Charger, bring these essential chargers to two iconic California State Parks,” said Paul Polizzotto, President and Founder of CBS EcoMedia Inc. “As a plug-in car driver myself, I know how important it is to build our electric charging infrastructure so that it’s easy to charge in all the places where we live, work and play. The two parks we’re celebrating today are destinations that any plug-in driver would want to visit. We admire Chevrolet’s innovation and leadership in this field and their commitment to supporting our community’s parks and our environment.”
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
Adopt-a-Charger is a 501(c)3 nonprofit organization founded in March 2011 to accelerate the wide spread adoption of plug in electric vehicles by broadening the charging infrastructure. Adopt-A-Charger’s unique approach matches a sponsor with a host site located at a popular public destination: parks, colleges, museums, beaches and the like. By “adopting” a location, the sponsor agrees to pay for equipment, installation, maintenance, and administration fees for three years (occasionally utilizing grants and/or host contribution).
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2008, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomedia.cbs.com to learn more.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.