Over 200 communicators.
Over 4,000,000 impressions.
Reach Over 250,000 Twitter accounts.
Hundreds of tweets.
1 Transparent Conversation
The Power of a Twitter Chat
In keeping with its commitment to transparency and stakeholder engagement, on July 24, 2013, Mars, Incorporated will hold a live Twitter chat in collaboration with CSRwire and TriplePundit to offer an in-depth discussion about sustainability
Submitted by: Mars, Incorporated
Posted: Jul 16, 2013 – 01:54 PM EST
MCLEAN, Va., Jul. 16 /CSRwire/ - This month, Mars, Incorporated releases its Principles in Action summary. This communication outlines the history of Mars, its legacy as a business committed to its Five Principles and the company’s goal of putting its Principles into action to make a difference to people and the planet through performance.
Encompassing themes of Health and Nutrition, Supply Chain, Operations, Brands and Working at Mars, the Principles in Action summary outlines Mars Incorporated’s targets, progress and ongoing challenges it shares with society. The Summary outlines the particular challenges and accomplishments associated with manufacturing food across a number of global iconic brands from M&M’S, SNICKERS, PEDIGREE, Wrigley’s EXTRA, UNCLE BEN’S to WHISKAS and more.
In partnership with TriplePundit and CSRwire, Mars will share its perspective as a private, family-owned company committed to long-term thinking and discuss how it, as a food manufacturer, handles sustainability.
Mars will also share updates on some of its biggest goals, challenges and accomplishments in meeting milestones and plans for the years to come.
Specifically we’ll be discussing:
The chat will be led by Barry Parkin, Mars’ new Chief Sustainability Officer in charge of Mars’ global supply chain and sustainability programs. TriplePundit founder Nick Aster and CSRwire’s Editorial Director Aman Singh will facilitate the chat, providing an opportunity for journalists, bloggers, industry analysts and other interested parties to get an in-depth look at Mars’ sustainability strategy.
Date: Wednesday, July 24, 2013
Time: 11am-12pm EST / 8am-9am PST
Where: To register, drop us an email at email@example.com and join us on Twitter at #MarsSusty.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920's, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 65,000 Associates worldwide that are putting our Mars Principles in action to make a difference for people and the planet through our performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYKO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®. For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars.
Founded in 2005, TriplePundit (3p) is a new-media company for the business community that cultivates awareness and understanding of the triple bottom line – an expanded spectrum of values and criteria for measuring organizational success: economic, ecological and social. With monthly readership exceeding 250K unique readers and tens of thousands more across social media, 3p is among the leading online destinations for conversations on sustainable business.
CSRwire is the leading global digital media platform for corporate social responsibility and sustainability news. Founded in 1999 to advance the movement toward a more economically just and environmentally-sustainable society and away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship and disclosure, earning international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community.