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CSR Press Release

Colorado Jeep Dealers Outfit Ballplayers in Denver Youth Sports Program with New Uniforms Using Funding from CBS EcoMedia's WellnessAd Advertising

Celebration and uniform distribution at Jackie Robinson Fields includes mini baseball clinic for young ballplayers in Denver Parks and Recreation leagues

Submitted by: CBS

Categories: Health & Wellness, Corporate Social Responsibility

Posted: Jun 29, 2013 – 02:00 PM EST

 

DENVER, Jun. 29 /CSRwire/ - A celebration was held today to highlight the innovative public-private partnership between Jeep, CBS EcoMedia and Denver Parks and Recreation that provided funding to purchase new uniforms for Denver’s Youth Sports baseball programs. The funding came through Jeep’s WellnessAd advertising to ensure that every player in the baseball team sports program has a new uniform. With the infusion of new funding from Jeep, Denver Parks and Recreation has the ability to reinvest more funding into other youth programs during a critical time of year when schools are out of session.

The new uniforms were distributed this morning by enthusiastic Jeep representatives at a celebration for the funding at Jackie Robinson Fields. Denver Parks and Recreation also held a baseball clinic focusing on skills and fundamentals for the young pitchers, hitters and fielders.

Hosting the celebration were Jeff Hines, Director of the Chrysler Denver Business Center and Erin Brown, Deputy Manager of Recreation for Denver Parks and Recreation. Dozens of young ballplayers were on hand, along with their family members, to receive their uniforms and participate in the baseball play.

“As an iconic American brand, Jeep is thrilled to ensure each player will be able to enjoy America’s pastime in a brand new uniform this summer, said Jeff Hines, Director, Chrysler Denver Business Center. Jeep has always been about enjoying the outdoors and we hope each child has a terrific season building friendships, learning teamwork, and being active.”

In addition to the new uniforms from Jeep, the young ballplayers also received caps and socks. Following the spirited scrimmage and baseball clinic session the players and their families were served a healthy lunch as part of the celebration.

“At Denver Parks and Recreation, one of our highest priorities is providing young people, especially underserved youth, the opportunity to participate in a wide variety of activities,” said Erin Brown, Deputy Manager of Recreation. “With financial assistance from Jeep, we are able to provide quality programming during the summer months when parents are looking for safe places for their children to stay active and healthy while developing new skills.”

"A core objective of our WellnessAd Program is to help children develop active, healthy lifestyles,” said Paul Polizzotto, Founder and President of CBS EcoMedia, Inc. “Motivating kids to get outside and play is the first step in the battle against childhood obesity and related chronic disease, and so we’re delighted to partner with Jeep in support of Denver Parks and Recreation’s outstanding sports programs. Thanks to the generous financial support provided by Jeep through our WellnessAd Program, every young ballplayer participating in the Parks and Recreation 2013 season will enjoy a brand new uniform. It’s our hope that the joy and sense of satisfaction that come from athletic pursuit will translate into a lifelong participation in sport and exercise."

About Jeep
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited – with the all-new 2014 Cherokee debuting later this year.

About Denver Parks and Recreation
Denver Parks and Recreation provides over 200 city and mountain parks, and several more rivers and trail areas for the enjoyment of residents and visitors year round. From hikers, to volleyball players, to picnickers, bike riders and even the family dog, Denver’s parks serve our diverse citizens and neighborhoods with trees, flowers, trails, ponds or lakes, picnic areas, play grounds, activities and a variety of attractions and events. The mountain parks offer pleasant retreats into nature and history, and an opportunity to explore the edges of wilderness. Our parks are also the sites of monuments and fountains, public art, historical artifacts and architectural treasures put in place to commemorate great people and important times in history. Our programs include a vast array of recreational activities, focused on health and wellness, for people of all ages and abilities offered through our 27 recreation centers and 16 community pools. Each year, Youth Sports provides structured programming for more than 11,000 children, ages 1 – 17, instilling confidence, sportsmanship and a passion for sports.

About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2008, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomedia.cbs.com to learn more.

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

For more information, please contact:

Joe Galliani Director, Strategic Partnerships and Public Information
Phone: 310.343.8022
Phone 2: 310.374.8212
Janice Sakamoto VP, Strategic Partnerships and Public Information
Phone: 310.871.6889
Phone 2: 310.374.8212

For more from this organization:

CBS

 

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