Getting support from the C-suite is critical to the success of your corporate citizenship programs. To accomplish this, corporate citizenship professionals must be fluent in the language of business and able to communicate goals in ways that resonate with executives. A new course offered by the Boston College Center for Corporate Citizenship helps professionals develop the skills necessary to secure buy-in from the board and executive leadership that drives participation across the business. Gaining Executive Buy-in For Corporate Citizenship offers essential knowledge on how to get business leaders behind efforts around all aspects of corporate citizenship. Professionals working on philanthropy, sustainability, reporting, or employee engagement will benefit from this course where they will learn to:

• Understand the world of senior executives
• Design programs to be understood by senior executives, with budgets, objectives and impact that they will approve
• Sell program to the leadership team

Course instructor
Dr. Jim Pulcrano has been a member of the management and teaching teams at IMD, in Lausanne, Switzerland, for the past 20 years. In parallel he has created or contributed significantly to six startups in Switzerland and the United States, and has coached hundreds of entrepreneurs through the IMD Startup Competition and the Swiss “Venture Kick” organization. Jim’s research, teaching and consulting has focused on entrepreneurship, networking, strategy, innovation and organizational design. He recently created IMD’s first online course.

This new professional development course from the Center for Corporate Citizenship: Gaining Executive Buy-in For Corporate Citizenship will be held in Boston on Sept 17-18. For more information please visit www.BCcorporateCitizenship.org.

The Carroll School of Management Center for Corporate Citizenship at Boston College is a membership-based knowledge center. Founded in 1985, the Center has a history of leadership in corporate citizenship research and education. The Center engages 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through the Center’s executive education programs, online community, regional programs, and its annual conference. For more information visit the Center’s website at www.BCCorporateCitizenship.org.

Boston College Center for Corporate Citizenship

Boston College Center for Corporate Citizenship

The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.

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